Charlotte Tilbury vs Saie:Which is searched more?
In September 2026, Charlotte Tilbury had more branded searches than Saie among cream bronzer brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Saie had 110,000. Charlotte Tilbury made up 64.6% of all cream bronzer brand searches we track, and Saie accounted for 4.7%. These are worldwide searches for English-language branded terms.
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Is Charlotte Tilbury or Saie more popular in search?
Compare the cream bronzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Charlotte Tilbury, Saie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NARS | Tarte | Anastasia Beverly Hills | Saie |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 13.6% | 13.6% | 11.1% | 6.1% |
| Nov 2025 | 66.7% | 13.4% | 9% | 6% | 4.9% |
| Dec 2025 | 68.4% | 11.2% | 9.2% | 6.1% | 5% |
| Jan 2026 | 59.2% | 14.5% | 11.9% | 7.9% | 6.5% |
| Feb 2026 | 59% | 14.6% | 11.9% | 8% | 6.5% |
| Mar 2026 | 60.8% | 14.9% | 12.2% | 6.7% | 5.5% |
| Apr 2026 | 60.3% | 14.9% | 9.9% | 8.2% | 6.7% |
| May 2026 | 47.6% | 14.4% | 26.3% | 6.4% | 5.3% |
| Jun 2026 | 59.9% | 14.8% | 12.1% | 6.6% | 6.6% |
| Jul 2026 | 63.9% | 12.8% | 10.5% | 7% | 5.8% |
| Aug 2026 | 63.9% | 12.8% | 10.5% | 7% | 5.8% |
| Sep 2026 | 64.6% | 13% | 10.6% | 7.1% | 4.7% |
How has the Charlotte Tilbury and Saie comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Saie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands worldwide moved from 55.5% to 64.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for cream bronzer brands worldwide in September 2026?
2 changes
In September 2026, Charlotte Tilbury gained share of searches among cream bronzer brands worldwide, from 63.9% to 64.6%.
In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Saie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
Saie
1 branded search term
- saie
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- NARS vs Saie: compare search popularity
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