NARS vs Tarte:Which is searched more?
In September 2026, NARS had more branded searches than Tarte among cream bronzer brands worldwide. NARS was estimated to have 301K branded searches compared to Tarte’s 246K, and held a 13.6% Share of Search versus Tarte’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NARS or Tarte?
Compare the cream bronzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NARS, Tarte. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | NARS | Tarte | Anastasia Beverly Hills |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 14.5% | 14.5% | 11.9% |
| Nov 2025 | 70.2% | 14.1% | 9.4% | 6.3% |
| Dec 2025 | 72% | 11.8% | 9.7% | 6.5% |
| Jan 2026 | 63.3% | 15.5% | 12.7% | 8.5% |
| Feb 2026 | 63.1% | 15.6% | 12.7% | 8.5% |
| Mar 2026 | 64.3% | 15.8% | 12.9% | 7.1% |
| Apr 2026 | 64.7% | 16% | 10.7% | 8.7% |
| May 2026 | 50.3% | 15.2% | 27.7% | 6.8% |
| Jun 2026 | 64.1% | 15.8% | 12.9% | 7.1% |
| Jul 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
| Aug 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
| Sep 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
How has the NARS and Tarte comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tarte took it in May 2026, NARS took it in June 2026.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among cream bronzer brands worldwide moved from 14.5% to 13.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among cream bronzer brands worldwide moved from 14.5% to 11.1%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for cream bronzer brands worldwide in September 2026?
2 changes
Other head-to-heads among cream bronzer brands
How each brand is measured
Brandwave collects information about searches that people make online using NARS’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.