Arctic vs Noctua:Which is more popular?
In September 2026, Arctic had more branded searches than Noctua among CPU cooler brands worldwide. Arctic had about 201,000 branded searches, while Noctua had 117,000. Arctic made up 12.8% of all CPU cooler brand searches we track, and Noctua accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about CPU cooler brands, both Arctic and Noctua appeared in all five answers. Noctua was mentioned before Arctic in three out of five answers.
Who do people search for more?
Arctic, about 72% more searches than Noctua
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Noctua, named ahead of Arctic in 3 of 5 answers
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Top CPU cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Arctic and Noctua showed up in all five answers. Noctua was listed before Arctic in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thermalright1st- Noctua2nd
- Arctic3rd
be quiet!4th
Corsair5th
NZXT–
Cooler Master–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arctic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Noctua5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thermalright5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corsair3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- be quiet!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NZXT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CPU cooler brands
5 answers
Asked ChatGPT
“Which CPU cooler brand should I buy?”
Asked ChatGPT
“What are the best CPU cooler brands?”
Asked ChatGPT
“What's the best CPU cooler brand for a gaming pc?”
Searched Google, AI Overview
“best cpu cooler”
Searched Google, AI Overview
“cpu cooler for gaming pc”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Arctic or Noctua more popular in search?
This chart shows how often people search Google for Arctic and Noctua by name. Each line represents a brand's share of searches for all seven CPU cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arctic, Noctua. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | Arctic | NZXT | be quiet! | Noctua | Cooler Master | Thermalright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 13.9% | 13.9% | 9.4% | 5.7% | 6.2% | 4.2% |
| Nov 2025 | 48% | 11.8% | 17.7% | 7.9% | 5.8% | 5.3% | 3.6% |
| Dec 2025 | 46.7% | 14.1% | 17.2% | 7.7% | 5.7% | 5.1% | 3.5% |
| Jan 2026 | 53.4% | 16.1% | 10.8% | 7.2% | 4.5% | 4.8% | 3.2% |
| Feb 2026 | 50.7% | 15.2% | 12.4% | 8.3% | 5.2% | 4.6% | 3.7% |
| Mar 2026 | 54.6% | 13.4% | 11% | 7.4% | 5.3% | 4.9% | 3.3% |
| Apr 2026 | 53.2% | 13% | 10.7% | 7.1% | 6.3% | 5.8% | 3.9% |
| May 2026 | 50.9% | 15.2% | 10.2% | 8.4% | 6% | 5.6% | 3.7% |
| Jun 2026 | 51.3% | 12.5% | 12.5% | 6.9% | 7.4% | 5.6% | 3.8% |
| Jul 2026 | 52.2% | 15.6% | 10.5% | 7% | 6.3% | 4.7% | 3.8% |
| Aug 2026 | 51.2% | 12.5% | 10.3% | 8.4% | 7.4% | 5.6% | 4.6% |
| Sep 2026 | 52.2% | 12.8% | 10.5% | 8.6% | 7.4% | 4.7% | 3.8% |
How has the Arctic and Noctua comparison changed over the last 12 months?
3 findings
- Arctic was ahead of Noctua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arctic’s share of searches among CPU cooler brands worldwide moved from 13.9% to 12.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Noctua’s share of searches among CPU cooler brands worldwide moved from 5.7% to 7.4%, and its estimated monthly branded searches moved from 100K to 117K.
How did search popularity change for CPU cooler brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arctic’s and Noctua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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