Brandwave

iubenda vs Usercentrics:Which is more popular?

In September 2026, iubenda had more branded searches than Usercentrics among cookie consent and privacy tools worldwide. iubenda had about 22,200 branded searches, while Usercentrics had 15,000. iubenda made up 26.6% of all cookie consent and privacy tool searches we track, and Usercentrics accounted for 18%. When we asked ChatGPT and Google AI Overviews about cookie consent and privacy tools, Usercentrics appeared in three of the five answers and iubenda in two. Usercentrics was mentioned before iubenda in two out of three answers that named either.

Among cookie consent and privacy tools worldwide in September 2026

Who do people search for more?

iubenda, about 48% more searches than Usercentrics

iubenda 22.2K searchesUsercentrics 15K searches

Who does AI mention more?

Usercentrics, mentioned in 3 of 5 answers, iubenda in 2

Usercentrics in 3 of 5iubenda in 2 of 5

Who does AI recommend more?

Usercentrics, named ahead of iubenda in 2 of 3 answers

Usercentrics first in 2iubenda first in 1

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Top cookie consent and privacy tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iubenda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Usercentrics was listed before iubenda in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cookiebot1st
  2. OneTrust2nd
  3. CookieYes3rd
  4. Usercentrics4th
  5. Termly5th
  6. iubenda6th
  7. Complianz7th
  8. Osano8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneTrust5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Usercentrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Termly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Complianz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cookiebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookieYes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iubenda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cookie consent and privacy tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is iubenda or Usercentrics more popular in search?

This chart shows how often people search Google for iubenda and Usercentrics by name. Each line represents a brand's share of searches for all eight cookie consent and privacy tools we track, month by month, from English-language searches worldwide.

iubenda and Usercentrics among cookie consent and privacy tools worldwide, by month

Share of searches by month for iubenda, Usercentrics. The figures are in the table below the chart.

View monthly share of searches table
MonthCookieYesiubendaUsercentricsTermlyComplianzOsanoCookiebotOneTrust
Oct 202527.2%27.2%18.5%12.2%8.1%6.6%0.07%0.05%
Nov 202526.1%26.1%17.7%14.2%9.5%6.3%0.06%0.01%
Dec 202527.4%27.4%15.2%15%8.2%6.7%0.06%0.01%
Jan 202624.7%30.1%16.7%13.4%9%6%0.04%0.02%
Feb 202628.5%28.5%15.9%12.7%8.5%5.7%0.04%0.22%
Mar 202627.2%27.2%15.2%14.9%9.9%5.4%0.05%0.07%
Apr 202623.1%28.2%15.7%18.8%8.4%5.6%0.04%0.07%
May 202623.8%29%13.2%19.4%8.7%5.8%0.03%0.03%
Jun 202625.3%25.3%17.2%16.8%9.2%6.1%0.05%0.06%
Jul 202624.9%24.9%16.9%16.6%9.1%7.4%0.03%0.08%
Aug 202627.9%22.7%15.5%18.6%8.3%6.8%0.05%0.09%
Sep 202626.6%26.6%18%14.5%7.9%6.5%0.05%0.02%

How has the iubenda and Usercentrics comparison changed over the last 12 months?

3 findings

How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

2 changes

  1. In September 2026, Usercentrics overtook Termly to rank 3rd among cookie consent and privacy tools worldwide, with 18% of the searches.

  2. In September 2026, iubenda gained share of searches among cookie consent and privacy tools worldwide, from 22.7% to 26.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using iubenda’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iubenda

1 branded search term

  • iubenda

Usercentrics

4 branded search terms

  • usercentrics
  • usercentrics app
  • usercentrics cmp
  • usercentrics consent

How the Brand Demand Index is measured

Other head-to-heads among cookie consent and privacy tools

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