Deel vs GCPay:Which is more popular?
In September 2026, Deel had more branded searches than GCPay among contractor management platforms worldwide. Deel had about 317,000 branded searches, while GCPay had 9,900. Deel made up 78% of all contractor management platform searches we track, and GCPay accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about contractor management platforms, Deel appeared in all five answers and GCPay in two. Deel was mentioned before GCPay in every answer.
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Top contractor management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deel appeared in all five answers. GCPay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deel was listed before GCPay in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Openforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GCPay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worksuite2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about contractor management platforms
5 answers
Asked ChatGPT
“Which contractor management platform should I use?”
Asked ChatGPT
“What are the best contractor management platforms?”
Asked ChatGPT
“What's the best contractor management platform for independent contractors?”
Searched Google, AI Overview
“contractor management platform”
Searched Google, AI Overview
“independent contractor software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Deel or GCPay more popular in search?
This chart shows how often people search Google for Deel and GCPay by name. Each line represents a brand's share of searches for all seven contractor management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Deel, GCPay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deel | Ontop | Openforce | GCPay | Worksome | Remote | Worksuite |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 10.1% | 5.6% | 2.5% | 1.7% | 0.69% | 0.73% |
| Nov 2025 | 79.9% | 10.3% | 4.6% | 2.1% | 1.7% | 0.71% | 0.74% |
| Dec 2025 | 78.6% | 10.1% | 5.5% | 2.5% | 2% | 0.56% | 0.73% |
| Jan 2026 | 78.5% | 10.1% | 5.5% | 2.5% | 2% | 0.76% | 0.73% |
| Feb 2026 | 78.9% | 10.1% | 5.6% | 2.5% | 1.4% | 0.83% | 0.73% |
| Mar 2026 | 77.1% | 12% | 5.4% | 2.4% | 1.6% | 0.82% | 0.71% |
| Apr 2026 | 78.9% | 10.1% | 5.5% | 2.5% | 1.6% | 0.74% | 0.6% |
| May 2026 | 84.4% | 8.7% | 3.2% | 1.7% | 0.95% | 0.59% | 0.43% |
| Jun 2026 | 79.5% | 10.2% | 4.5% | 2.5% | 1.7% | 1% | 0.61% |
| Jul 2026 | 78.2% | 12.3% | 4.5% | 2.4% | 1.1% | 0.9% | 0.6% |
| Aug 2026 | 78.4% | 12.2% | 4.5% | 2.4% | 1.1% | 0.78% | 0.6% |
| Sep 2026 | 78% | 12.2% | 4.5% | 2.4% | 1.3% | 0.78% | 0.72% |
How has the Deel and GCPay comparison changed over the last 12 months?
3 findings
- Deel was ahead of GCPay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deel’s share of searches among contractor management platforms worldwide moved from 78.7% to 78%, and its estimated monthly branded searches moved from 314K to 317K.
- Across the 12 months ending September 2026, GCPay’s share of searches among contractor management platforms worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for contractor management platforms worldwide in September 2026?
0 changes
Neither Deel nor GCPay moved beyond provider rounding among contractor management platforms in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Deel’s and GCPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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