Brandwave

Contact centre analytics platforms:Which brands are most popular in search?

In August 2026, Balto was the most searched among contact centre analytics platforms worldwide, with an estimated 246K branded searches and 90.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Balto90.6%
  2. Level AI3%
  3. Observe.AI3%
  4. Gong2.8%
  5. CallMiner0.7%

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Share of SearchLeaderboard

Compare the tools that analyse support calls and chats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among contact centre analytics platforms worldwide, by month

Share of Search by month for Balto, Level AI, Observe.AI, Gong. The figures are in the table below the chart.

View monthly share of search table
MonthBaltoLevel AIObserve.AIGongCallMiner
Oct 202591.6%2.5%2.5%2.8%0.73%
Nov 202591.7%2.5%2.5%2.8%0.58%
Dec 202594.2%1.7%1.7%1.9%0.49%
Jan 202691.8%2.5%3%2%0.73%
Feb 202690.3%3%3%2.9%0.88%
Mar 202687.9%3.5%2.9%4.8%0.86%
Apr 202688.1%3.5%2.9%4.8%0.68%
May 202688.9%3.6%2.9%4%0.69%
Jun 202686.5%3.5%3.5%5.7%0.82%
Jul 202689.4%2.9%2.9%4%0.69%
Aug 202690.6%3%3%2.8%0.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Balto

    90.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Level AI

    3%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Observe.AI

    3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gong

    2.8%

    Moved from 2nd to 4th. 7.5K estimated branded searches, -30.9% vs prior month. Share -1.2 points.

  5. 5.CallMiner

    0.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among contact centre analytics platforms worldwide?

In August 2026, Balto was the most searched among contact centre analytics platforms worldwide, with an estimated 246K branded searches and 90.6% estimated Share of Search within this set. Level AI is in 2nd place, 87.6 percentage points behind at 3% Share of Search.

Global contact centre analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Balto91.6% → 90.6%94.2%Dec 202586.5%Jun 20261st
Level AI2.5% → 3%3.6%May 20261.7%Dec 20253rd → 2nd
Observe.AI2.5% → 3%3.5%Jun 20261.7%Dec 20254th → 3rd
Gong2.8%5.7%Jun 20261.9%Dec 20252nd → 4th
CallMiner0.73% → 0.7%0.88%Feb 20260.49%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide decreased from 91.6% to 90.6%.
  • Across the 11 months ending August 2026, Level AI’s estimated Share of Search among contact centre analytics platforms worldwide increased from 2.5% to 3%.
  • Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide increased from 2.5% to 3%.
  • Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 94.2% in December 2025 and was lowest at 86.5% in June 2026.
  • Across the 11 months ending August 2026, Level AI’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 3.6% in May 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 3.5% in June 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Gong’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 5.7% in June 2026 and was lowest at 1.9% in December 2025.
  • Across the 11 months ending August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.
  • Across the 11 months ending August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
  • Across the 11 months ending August 2026, Gong fell from 2nd to 4th among contact centre analytics platforms worldwide.
  • Across the 11 months ending August 2026, CallMiner held steady: its estimated Share of Search among contact centre analytics platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for contact centre analytics platforms worldwide in August 2026?

  1. In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.

  2. In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.

  3. In August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.

  4. In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.

  5. Estimated monthly branded searches for CallMiner worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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