Gong vs Observe.AI:Which is more popular by branded search?
In August 2026, Gong and Observe.AI were level on Share of Search among contact centre analytics platforms worldwide, with an estimated 7.5K versus 8.1K branded searches, at 2.8% and 3% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gong or Observe.AI?
Compare the tools that analyse support calls and chats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Observe.AI, Gong. The figures are in the table below the chart.
View monthly share of search table
| Month | Balto | Level AI | Observe.AI | Gong | CallMiner |
|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 2.5% | 2.5% | 2.8% | 0.73% |
| Nov 2025 | 91.7% | 2.5% | 2.5% | 2.8% | 0.58% |
| Dec 2025 | 94.2% | 1.7% | 1.7% | 1.9% | 0.49% |
| Jan 2026 | 91.8% | 2.5% | 3% | 2% | 0.73% |
| Feb 2026 | 90.3% | 3% | 3% | 2.9% | 0.88% |
| Mar 2026 | 87.9% | 3.5% | 2.9% | 4.8% | 0.86% |
| Apr 2026 | 88.1% | 3.5% | 2.9% | 4.8% | 0.68% |
| May 2026 | 88.9% | 3.6% | 2.9% | 4% | 0.69% |
| Jun 2026 | 86.5% | 3.5% | 3.5% | 5.7% | 0.82% |
| Jul 2026 | 89.4% | 2.9% | 2.9% | 4% | 0.69% |
| Aug 2026 | 90.6% | 3% | 3% | 2.8% | 0.7% |
| Sep 2026 | — | — | — | — | — |
How has the Gong and Observe.AI comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Observe.AI took it in January 2026, Gong took it in March 2026, Observe.AI took it in August 2026.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among contact centre analytics platforms worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 9.2K to 7.5K.
- Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for contact centre analytics platforms worldwide in August 2026?
2 changes
In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.
In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Gong’s and Observe.AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong
4 branded search terms
- gong io
- gong revenue intelligence
- gong sales
- gong sales software
Observe.AI
2 branded search terms
- observe ai
- observe.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.