Brandwave

Amazon DSP vs Display & Video 360:Which is more popular?

In September 2026, Amazon DSP had more branded searches than Display & Video 360 among connected TV advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while Display & Video 360 had 1,470. Amazon DSP made up 1.5% of all connected TV advertising platform searches we track, and Display & Video 360 accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Amazon DSP and Display & Video 360 each appeared in three of the five answers. Amazon DSP was mentioned before Display & Video 360 in every answer that named either.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Amazon DSP, about 18 searches for every 1 for Display & Video 360

Amazon DSP 27.1K searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Amazon DSP in 3 of 5Display & Video 360 in 3 of 5

Who does AI recommend more?

Amazon DSP, named ahead of Display & Video 360 in 3 of 3 answers

Amazon DSP first in 3Display & Video 360 never first

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon DSP and Display & Video 360 were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon DSP was listed before Display & Video 360 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. Beachfront–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon DSP or Display & Video 360 more popular in search?

This chart shows how often people search Google for Amazon DSP and Display & Video 360 by name. Each line represents a brand's share of searches for all 13 connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Amazon DSP and Display & Video 360 among connected TV advertising platforms worldwide, by month

Share of searches by month for Amazon DSP, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidLG Ad SolutionsDisplay & Video 360tvScientificMNTN
Oct 202582.5%5%5%2.8%2.2%1%0.68%0.45%0.24%0.06%0.08%0.11%0.02%
Nov 202581.8%6%6%2.2%1.5%0.82%0.67%0.44%0.24%0.04%0.07%0.07%0.01%
Dec 202584.1%5.1%5.1%1.9%1.5%0.69%0.69%0.45%0.2%0.05%0.06%0.25%0.01%
Jan 202682.9%5%5%2.8%1.5%1%0.83%0.55%0.24%0.05%0.07%0.11%0.02%
Feb 202679.9%7.2%4.8%3.3%1.4%0.98%1.2%0.64%0.29%0.05%0.08%0.13%0.02%
Mar 202681.4%6%4.9%3.4%1.5%1%0.81%0.54%0.24%0.08%0.09%0.13%0.02%
Apr 202680.6%5.9%4.9%2.8%1.8%1.2%1.5%0.8%0.29%0.05%0.1%0.13%0.02%
May 202681%5.9%4.9%2.8%1.8%1.2%0.99%0.8%0.24%0.05%0.09%0.1%0.02%
Jun 202683%5%5%2.4%1.5%1%0.83%0.82%0.2%0.07%0.07%0.07%0.01%
Jul 202682.7%6.1%5%2%1.2%0.83%0.82%1%0.2%0.05%0.07%0.06%0.01%
Aug 202681.8%6%4.9%2.8%1.2%1%0.82%0.99%0.2%0.11%0.05%0.07%0.01%
Sep 202680.3%5.9%5.9%2.7%1.5%1.2%0.98%0.97%0.24%0.19%0.08%0.07%0.02%

How has the Amazon DSP and Display & Video 360 comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Display & Video 360 rose from 12th to 11th among connected TV advertising platforms worldwide.

  2. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon DSP

1 branded search term

  • amazondsp

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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