Ansible vs Chef:Which is more popular by branded search?
In August 2026, Ansible had more branded searches than Chef among configuration management platforms worldwide. Ansible was estimated to have 110K branded searches compared to Chef’s 320, and held an 85.7% Share of Search versus Chef’s 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ansible or Chef?
Compare the tools that automate server configuration. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ansible, Chef. The figures are in the table below the chart.
View monthly share of search table
| Month | Ansible | Rundeck | Salt | Chef | Puppet |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 9.6% | 2.3% | 0.31% | 0.31% |
| Nov 2025 | 86.1% | 9.4% | 3.4% | 0.56% | 0.46% |
| Dec 2025 | 87.3% | 9.6% | 2.3% | 0.38% | 0.38% |
| Jan 2026 | 85.2% | 11.4% | 2.8% | 0.3% | 0.3% |
| Feb 2026 | 85.2% | 11.4% | 2.8% | 0.37% | 0.25% |
| Mar 2026 | 86.5% | 9.5% | 3.5% | 0.31% | 0.25% |
| Apr 2026 | 84.1% | 11.3% | 4.1% | 0.24% | 0.24% |
| May 2026 | 87.1% | 9.5% | 2.8% | 0.25% | 0.25% |
| Jun 2026 | 86% | 9.4% | 4.2% | 0.17% | 0.25% |
| Jul 2026 | 84.8% | 11.4% | 3.4% | 0.2% | 0.25% |
| Aug 2026 | 85.7% | 11.5% | 2.3% | 0.25% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the Ansible and Chef comparison changed over the last 12 months?
3 findings
- Ansible was ahead of Chef in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ansible’s estimated Share of Search among configuration management platforms worldwide moved from 87.4% to 85.7%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Chef’s estimated Share of Search among configuration management platforms worldwide moved from 0.31% to 0.25%, and its estimated monthly branded searches moved from 590 to 320.
How did search popularity change for configuration management platforms worldwide in August 2026?
2 changes
In August 2026, Ansible gained estimated Share of Search among configuration management platforms worldwide, from 84.8% to 85.7%.
In August 2026, Chef rose from 5th to 4th among configuration management platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Ansible’s and Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.