De'Longhi vs Jura:Which is searched more?
In September 2026, De'Longhi had more branded searches than Jura among coffee machine brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Jura’s 301K, and held a 13.8% Share of Search versus Jura’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, De'Longhi or Jura?
Compare the coffee machine brands people buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Jura. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | De'Longhi | Jura | La Marzocco | Breville | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 6.1% | 5% | 2.7% | 2.2% |
| Nov 2025 | 70.1% | 17.1% | 4.2% | 3.5% | 3.5% | 1.6% |
| Dec 2025 | 67.5% | 16.5% | 5% | 5% | 4.1% | 2% |
| Jan 2026 | 65.4% | 16.1% | 7.2% | 5.9% | 3.2% | 2.2% |
| Feb 2026 | 69.9% | 14% | 6.3% | 5.1% | 2.8% | 1.9% |
| Mar 2026 | 69.6% | 14% | 6.3% | 5.1% | 2.8% | 2.3% |
| Apr 2026 | 68.8% | 13.8% | 6.2% | 6.2% | 2.8% | 2.2% |
| May 2026 | 68.8% | 13.8% | 6.2% | 6.2% | 2.8% | 2.2% |
| Jun 2026 | 69% | 13.9% | 6.2% | 6.2% | 2.8% | 1.9% |
| Jul 2026 | 63.6% | 15.6% | 8.5% | 7% | 3.1% | 2.2% |
| Aug 2026 | 67.9% | 13.6% | 7.5% | 6.1% | 2.7% | 2.2% |
| Sep 2026 | 68.6% | 13.8% | 6.2% | 6.2% | 3.4% | 1.9% |
How has the De'Longhi and Jura comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Jura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide moved from 16.6% to 13.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Jura’s estimated Share of Search among coffee machine brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for coffee machine brands worldwide in September 2026?
2 changes
In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.
Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among coffee machine brands
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Jura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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