Amazon Web Services vs DigitalOcean:Which is more popular by branded search?
In August 2026, Amazon Web Services had more branded searches than DigitalOcean among cloud hosting platforms worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to DigitalOcean’s 457K, and held a 31.3% Share of Search versus DigitalOcean’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or DigitalOcean?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 53.5% | 10.4% | 3.9% | 0.78% |
| Nov 2025 | 42.3% | 33.1% | 17.2% | 6.4% | 1% |
| Dec 2025 | 39.9% | 31.5% | 19.9% | 7.4% | 1.2% |
| Jan 2026 | 44.9% | 29% | 18.2% | 6.8% | 1.1% |
| Feb 2026 | 40% | 31.7% | 20% | 7.5% | 0.81% |
| Mar 2026 | 40.2% | 31.5% | 20.1% | 7.4% | 0.66% |
| Apr 2026 | 40% | 31.8% | 20% | 7.5% | 0.81% |
| May 2026 | 39.4% | 31.1% | 19.7% | 9% | 0.8% |
| Jun 2026 | 40% | 31.5% | 20% | 7.5% | 0.99% |
| Jul 2026 | 41.6% | 32.6% | 17% | 7.8% | 1% |
| Aug 2026 | 40.1% | 31.3% | 20.1% | 7.5% | 0.99% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Web Services and DigitalOcean comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of DigitalOcean in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide moved from 53.5% to 31.3%, and its estimated monthly branded searches moved from 6.2M to 1.9M.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide moved from 3.9% to 7.5%, and its estimated monthly branded searches moved from 455K to 457K.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
1 change
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 32.6% to 31.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
8 branded search terms
- amazon s3
- amazon web services
- amazon web services app
- amazon web services cloud storage
- amazon web services software
- amazonwebservices
- aws amazon com
- aws s3
DigitalOcean
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.