Brandwave

Royal Canin vs Whiskas:Which is more popular?

In September 2026, Royal Canin had more branded searches than Whiskas among cat food brands worldwide. Royal Canin had about 550,000 branded searches, while Whiskas had 165,000. Royal Canin made up 42.5% of all cat food brand searches we track, and Whiskas accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about cat food brands, Royal Canin appeared in all five answers and Whiskas in none.

Among cat food brands worldwide in September 2026

Who do people search for more?

Royal Canin, about 3 searches for every 1 for Whiskas

Royal Canin 550K searchesWhiskas 165K searches

Who does AI mention more?

Royal Canin, mentioned in every answer we collected

Royal Canin in 5 of 5Whiskas in 0 of 5

Who does AI recommend more?

Royal Canin, the only one of the two named

Royal Canin first in 4Whiskas never named

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Whiskas did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Iams2nd
  3. Royal Canin3rd
  4. Fancy Feast4th
  5. Whiskas–
  6. ZIWI Peak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Royal Canin or Whiskas more popular in search?

This chart shows how often people search Google for Royal Canin and Whiskas by name. Each line represents a brand's share of searches for all six cat food brands we track, month by month, from English-language searches worldwide.

Royal Canin and Whiskas among cat food brands worldwide, by month

Share of searches by month for Royal Canin, Whiskas. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasIamsFancy FeastZIWI Peak
Oct 202544.4%36.3%10.9%4%2.7%1.8%
Nov 202544.1%36.1%10.8%3.9%2.7%2.4%
Dec 202542.9%35.1%12.9%4.7%2.6%1.9%
Jan 202644.4%36.3%10.9%4%2.7%1.8%
Feb 202643%35.2%12.9%4.2%2.6%2%
Mar 202652.4%28.6%10.5%4.2%2.6%1.7%
Apr 202643%35.1%12.9%4.2%2.6%2.2%
May 202642.9%35.1%12.9%3.8%3.2%2.2%
Jun 202643%35.2%12.9%4.2%2.6%2%
Jul 202642.8%35%12.8%4.2%3.1%2%
Aug 202647.3%31.6%11.6%4.2%3.5%1.8%
Sep 202642.5%34.8%12.7%5.1%3.1%1.8%

How has the Royal Canin and Whiskas comparison changed over the last 12 months?

3 findings
  • Royal Canin was ahead of Whiskas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands worldwide moved from 44.4% to 42.5%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands worldwide moved from 10.9% to 12.7%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for cat food brands worldwide in September 2026?

2 changes
  1. In September 2026, Whiskas gained share of searches among cat food brands worldwide, from 11.6% to 12.7%.

  2. In September 2026, Royal Canin lost share of searches among cat food brands worldwide, from 47.3% to 42.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

1 branded search term

  • royal canin

Whiskas

1 branded search term

  • whiskas

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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