Fancy Feast vs Hill's:Which is more popular?
In September 2026, Hill's had more branded searches than Fancy Feast among cat food brands worldwide. Hill's had about 450,000 branded searches, while Fancy Feast had 40,500. Hill's made up 34.8% of all cat food brand searches we track, and Fancy Feast accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about cat food brands, Hill's appeared in four of the five answers and Fancy Feast in two. Hill's was mentioned before Fancy Feast in three out of four answers.
Who do people search for more?
Hill's, about 11 searches for every 1 for Fancy Feast
Who does AI mention more?
Hill's, mentioned in 4 of 5 answers, Fancy Feast in 2
Who does AI recommend more?
Hill's, named ahead of Fancy Feast in 3 of 4 answers
Follow Fancy Feast vs Hill's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fancy Feast was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Fancy Feast in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hill's1st
Iams2nd
Royal Canin3rd
Fancy Feast4th
Whiskas–
ZIWI Peak–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fancy Feast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“Which cat food brand should I buy?”
Asked ChatGPT
“What are the best cat food brands?”
Asked ChatGPT
“What's the best cat food brand for daily feeding?”
Searched Google, AI Overview
“cat food brands”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fancy Feast or Hill's more popular in search?
This chart shows how often people search Google for Fancy Feast and Hill's by name. Each line represents a brand's share of searches for all six cat food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hill's, Fancy Feast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Whiskas | Iams | Fancy Feast | ZIWI Peak |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Nov 2025 | 44.1% | 36.1% | 10.8% | 3.9% | 2.7% | 2.4% |
| Dec 2025 | 42.9% | 35.1% | 12.9% | 4.7% | 2.6% | 1.9% |
| Jan 2026 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Feb 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Mar 2026 | 52.4% | 28.6% | 10.5% | 4.2% | 2.6% | 1.7% |
| Apr 2026 | 43% | 35.1% | 12.9% | 4.2% | 2.6% | 2.2% |
| May 2026 | 42.9% | 35.1% | 12.9% | 3.8% | 3.2% | 2.2% |
| Jun 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Jul 2026 | 42.8% | 35% | 12.8% | 4.2% | 3.1% | 2% |
| Aug 2026 | 47.3% | 31.6% | 11.6% | 4.2% | 3.5% | 1.8% |
| Sep 2026 | 42.5% | 34.8% | 12.7% | 5.1% | 3.1% | 1.8% |
How has the Fancy Feast and Hill's comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Fancy Feast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands worldwide moved from 36.3% to 34.8%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for cat food brands worldwide in September 2026?
1 change
In September 2026, Hill's gained share of searches among cat food brands worldwide, from 31.6% to 34.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fancy Feast’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fancy Feast
1 branded search term
- fancy feast
Hill's
1 branded search term
- hill's
Other head-to-heads among cat food brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.