Levi's vs Wrangler:Which is more popular?
In September 2026, Levi's had more branded searches than Wrangler among cargo shorts brands worldwide. Levi's had about 823,000 branded searches, while Wrangler had 201,000. Levi's made up 64.5% of all cargo shorts brand searches we track, and Wrangler accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about cargo shorts brands, Wrangler appeared in four of the five answers and Levi's in two. Wrangler was mentioned before Levi's in every answer that named either.
Who do people search for more?
Levi's, about 4 searches for every 1 for Wrangler
Who does AI mention more?
Wrangler, mentioned in 4 of 5 answers, Levi's in 2
Who does AI recommend more?
Wrangler, named ahead of Levi's in 4 of 4 answers
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Top cargo shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wrangler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Levi's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler was listed before Levi's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wrangler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Levi's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dickies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cargo shorts brands
5 answers
Asked ChatGPT
“Which cargo shorts brand should I buy?”
Asked ChatGPT
“What are the best cargo shorts brands?”
Asked ChatGPT
“What's the best cargo shorts brand for everyday wear?”
Searched Google, AI Overview
“mens cargo shorts”
Searched Google, AI Overview
“womens cargo shorts”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Levi's or Wrangler more popular in search?
This chart shows how often people search Google for Levi's and Wrangler by name. Each line represents a brand's share of searches for all six cargo shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Levi's, Wrangler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Wrangler | Columbia | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 15.9% | 10.6% | 8.7% | 0.19% | 0.19% |
| Nov 2025 | 63% | 12.7% | 15.5% | 8.5% | 0.12% | 0.08% |
| Dec 2025 | 61.3% | 15.1% | 15.1% | 8.3% | 0.15% | 0.18% |
| Jan 2026 | 66.3% | 13.3% | 10.9% | 8.9% | 0.24% | 0.29% |
| Feb 2026 | 66.2% | 13.3% | 10.9% | 8.8% | 0.23% | 0.65% |
| Mar 2026 | 68.2% | 13.7% | 7.5% | 9.2% | 0.68% | 0.68% |
| Apr 2026 | 65.6% | 13.2% | 8.8% | 10.8% | 0.53% | 1.2% |
| May 2026 | 64.1% | 15.7% | 8.6% | 10.5% | 0.77% | 0.42% |
| Jun 2026 | 67% | 13.4% | 9% | 9% | 1.2% | 0.44% |
| Jul 2026 | 68.2% | 13.7% | 9.1% | 7.5% | 0.82% | 0.67% |
| Aug 2026 | 63.1% | 15.4% | 10.4% | 8.4% | 0.62% | 2.1% |
| Sep 2026 | 64.5% | 15.8% | 10.6% | 8.6% | 0.28% | 0.23% |
How has the Levi's and Wrangler comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Wrangler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among cargo shorts brands worldwide moved from 64.4% to 64.5%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Wrangler’s share of searches among cargo shorts brands worldwide moved from 15.9% to 15.8%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for cargo shorts brands worldwide in September 2026?
2 changes
In September 2026, Levi's gained share of searches among cargo shorts brands worldwide, from 63.1% to 64.5%.
Wrangler’s share of searches among cargo shorts brands worldwide has gained ground for 3 months in a row, from 13.4% to 15.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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