Carhartt vs Levi's:Which is searched more?
In September 2026, Levi's had more branded searches than Carhartt among cargo pants brands worldwide. Levi's was estimated to have 823K branded searches compared to Carhartt’s 533K, and held a 54.9% Share of Search versus Carhartt’s 35.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Levi's?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Levi's, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Carhartt | Lee | Dickies |
|---|---|---|---|---|
| Oct 2025 | 46.7% | 43.1% | 6.3% | 4% |
| Nov 2025 | 39.9% | 53.4% | 5.4% | 1.3% |
| Dec 2025 | 35.3% | 58% | 4.8% | 1.8% |
| Jan 2026 | 46.7% | 43.7% | 6.3% | 3.4% |
| Feb 2026 | 51.7% | 34.3% | 6.9% | 7.1% |
| Mar 2026 | 60.2% | 24.7% | 8.1% | 6.9% |
| Apr 2026 | 61.2% | 22% | 10% | 6.7% |
| May 2026 | 65.3% | 20.3% | 10.7% | 3.8% |
| Jun 2026 | 64.8% | 21.9% | 8.7% | 4.6% |
| Jul 2026 | 65.6% | 22.3% | 7.2% | 4.8% |
| Aug 2026 | 61.9% | 25.5% | 8.3% | 4.3% |
| Sep 2026 | 54.9% | 35.6% | 7.3% | 2.2% |
How has the Carhartt and Levi's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Carhartt took it in November 2025, Levi's took it in January 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo pants brands worldwide moved from 43.1% to 35.6%, and its estimated monthly branded searches moved from 923K to 533K.
- Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide moved from 46.7% to 54.9%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among cargo pants brands worldwide, from 25.5% to 35.6%.
In September 2026, Levi's lost estimated Share of Search among cargo pants brands worldwide, from 61.9% to 54.9%.
Other head-to-heads among cargo pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
13 branded search terms
- carhartt bag
- carhartt belt
- carhartt boiler suit
- carhartt car seat cover
- carhartt cargo pants
- carhartt cargo shorts
- carhartt hoody
- carhartt jacket
- carhartt lunch cooler
- carhartt steel toe boot
- carhartt work pants
- carhartt work shirts
- carhartt work shorts
Levi's
1 branded search term
- levi's
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