Carhartt vs Dickies:Which is searched more?
In September 2026, Carhartt had more branded searches than Dickies among cargo pants brands worldwide. Carhartt was estimated to have 533K branded searches compared to Dickies’ 32.5K, and held a 35.6% Share of Search versus Dickies’ 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Dickies?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Carhartt | Lee | Dickies |
|---|---|---|---|---|
| Oct 2025 | 46.7% | 43.1% | 6.3% | 4% |
| Nov 2025 | 39.9% | 53.4% | 5.4% | 1.3% |
| Dec 2025 | 35.3% | 58% | 4.8% | 1.8% |
| Jan 2026 | 46.7% | 43.7% | 6.3% | 3.4% |
| Feb 2026 | 51.7% | 34.3% | 6.9% | 7.1% |
| Mar 2026 | 60.2% | 24.7% | 8.1% | 6.9% |
| Apr 2026 | 61.2% | 22% | 10% | 6.7% |
| May 2026 | 65.3% | 20.3% | 10.7% | 3.8% |
| Jun 2026 | 64.8% | 21.9% | 8.7% | 4.6% |
| Jul 2026 | 65.6% | 22.3% | 7.2% | 4.8% |
| Aug 2026 | 61.9% | 25.5% | 8.3% | 4.3% |
| Sep 2026 | 54.9% | 35.6% | 7.3% | 2.2% |
How has the Carhartt and Dickies comparison changed over the last 12 months?
3 findings
- Carhartt was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo pants brands worldwide moved from 43.1% to 35.6%, and its estimated monthly branded searches moved from 923K to 533K.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo pants brands worldwide moved from 4% to 2.2%, and its estimated monthly branded searches moved from 85.5K to 32.5K.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among cargo pants brands worldwide, from 25.5% to 35.6%.
In September 2026, Dickies lost estimated Share of Search among cargo pants brands worldwide, from 4.3% to 2.2%.
Other head-to-heads among cargo pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
13 branded search terms
- carhartt bag
- carhartt belt
- carhartt boiler suit
- carhartt car seat cover
- carhartt cargo pants
- carhartt cargo shorts
- carhartt hoody
- carhartt jacket
- carhartt lunch cooler
- carhartt steel toe boot
- carhartt work pants
- carhartt work shirts
- carhartt work shorts
Dickies
3 branded search terms
- dickies cargo pants
- dickies cargo shorts
- dickies overalls
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.