SportRack vs Thule:Which is more popular?
In September 2026, Thule had more branded searches than SportRack among cargo carrier brands worldwide. Thule had about 301,000 branded searches, while SportRack had 4,540. Thule made up 97.8% of all cargo carrier brand searches we track, and SportRack accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cargo carrier brands, SportRack and Thule each appeared in three of the four answers. Thule was mentioned before SportRack in every answer.
Who do people search for more?
Thule, about 66 searches for every 1 for SportRack
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Thule, named ahead of SportRack in every answer
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Top cargo carrier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SportRack and Thule were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thule was listed before SportRack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cargo carrier brands
4 answers
Asked ChatGPT
“Which cargo carrier brand should I buy?”
Asked ChatGPT
“What are the best cargo carrier brands?”
Asked ChatGPT
“What's the best cargo carrier brand for extra vehicle storage?”
Searched Google, AI Overview
“roof cargo carrier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hitch cargo carrier”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is SportRack or Thule more popular in search?
This chart shows how often people search Google for SportRack and Thule by name. Each line represents a brand's share of searches for all four cargo carrier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thule, SportRack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | SportRack | Curt | Yakima |
|---|---|---|---|---|
| Oct 2025 | 97.8% | 1.5% | 0.74% | <0.01% |
| Nov 2025 | 98.5% | 0.99% | 0.47% | <0.01% |
| Dec 2025 | 98.5% | 0.99% | 0.47% | <0.01% |
| Jan 2026 | 98.5% | 0.98% | 0.54% | <0.01% |
| Feb 2026 | 98.1% | 1.2% | 0.65% | <0.01% |
| Mar 2026 | 97.8% | 1.5% | 0.74% | <0.01% |
| Apr 2026 | 97.4% | 1.5% | 1.1% | 0.01% |
| May 2026 | 97.7% | 1.2% | 1% | <0.01% |
| Jun 2026 | 96% | 3.2% | 0.73% | 0.01% |
| Jul 2026 | 96.7% | 2.6% | 0.62% | <0.01% |
| Aug 2026 | 98.1% | 1.2% | 0.64% | <0.01% |
| Sep 2026 | 97.8% | 1.5% | 0.67% | <0.01% |
How has the SportRack and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of SportRack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 4.5K.
- Across the 12 months ending September 2026, Thule’s share of searches among cargo carrier brands worldwide held steady at 97.8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cargo carrier brands worldwide in September 2026?
0 changes
Neither SportRack nor Thule moved beyond provider rounding among cargo carrier brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SportRack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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