Mad River vs Old Town:Which is searched more?
In September 2026, Old Town had more branded searches than Mad River among canoe brands worldwide. Old Town was estimated to have 8.1K branded searches compared to Mad River’s 6.6K, and held a 23.8% Share of Search versus Mad River’s 19.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mad River or Old Town?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Town, Mad River. The figures are in the table below the chart.
View monthly share of search table
| Month | Nova Craft | Old Town | Mad River | Wenonah | Esquif | Pelican Kayaks |
|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 24% | 24% | 19.7% | 13.1% | 3.2% |
| Nov 2025 | 13.3% | 19.9% | 24.3% | 19.9% | 19.9% | 2.7% |
| Dec 2025 | 12.7% | 19% | 34.9% | 12.7% | 19% | 1.7% |
| Jan 2026 | 10.1% | 18.6% | 41.7% | 12.4% | 15.2% | 2% |
| Feb 2026 | 12.1% | 22.2% | 33.2% | 14.8% | 14.8% | 3% |
| Mar 2026 | 11.2% | 30.7% | 20.5% | 16.8% | 16.8% | 4% |
| Apr 2026 | 10.4% | 34.9% | 19% | 15.6% | 15.6% | 4.6% |
| May 2026 | 11.1% | 37.3% | 16.6% | 16.6% | 13.6% | 4.8% |
| Jun 2026 | 9.5% | 39.3% | 17.5% | 14.3% | 14.3% | 5% |
| Jul 2026 | 9.2% | 37.8% | 20.7% | 13.8% | 11.2% | 7.4% |
| Aug 2026 | 11.4% | 31.4% | 21% | 17.1% | 14% | 4.9% |
| Sep 2026 | 23.8% | 23.8% | 19.4% | 19.4% | 10.6% | 2.9% |
How has the Mad River and Old Town comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Old Town took it in March 2026.
- Across the 12 months ending September 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 24% to 19.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among canoe brands worldwide moved from 24% to 23.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for canoe brands worldwide in September 2026?
3 changes
In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Old Town lost estimated Share of Search among canoe brands worldwide, from 31.4% to 23.8%.
In September 2026, Mad River lost estimated Share of Search among canoe brands worldwide, from 21% to 19.4%.
Other head-to-heads among canoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Mad River’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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