Esquif vs Nova Craft:Which is searched more?
In September 2026, Nova Craft had more branded searches than Esquif among canoe brands worldwide. Nova Craft was estimated to have 8.1K branded searches compared to Esquif’s 3.6K, and held a 23.8% Share of Search versus Esquif’s 10.6%. These are worldwide searches for English-language branded terms.
Follow Esquif vs Nova Craft and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Esquif or Nova Craft?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nova Craft, Esquif. The figures are in the table below the chart.
View monthly share of search table
| Month | Nova Craft | Old Town | Mad River | Wenonah | Esquif | Pelican Kayaks |
|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 24% | 24% | 19.7% | 13.1% | 3.2% |
| Nov 2025 | 13.3% | 19.9% | 24.3% | 19.9% | 19.9% | 2.7% |
| Dec 2025 | 12.7% | 19% | 34.9% | 12.7% | 19% | 1.7% |
| Jan 2026 | 10.1% | 18.6% | 41.7% | 12.4% | 15.2% | 2% |
| Feb 2026 | 12.1% | 22.2% | 33.2% | 14.8% | 14.8% | 3% |
| Mar 2026 | 11.2% | 30.7% | 20.5% | 16.8% | 16.8% | 4% |
| Apr 2026 | 10.4% | 34.9% | 19% | 15.6% | 15.6% | 4.6% |
| May 2026 | 11.1% | 37.3% | 16.6% | 16.6% | 13.6% | 4.8% |
| Jun 2026 | 9.5% | 39.3% | 17.5% | 14.3% | 14.3% | 5% |
| Jul 2026 | 9.2% | 37.8% | 20.7% | 13.8% | 11.2% | 7.4% |
| Aug 2026 | 11.4% | 31.4% | 21% | 17.1% | 14% | 4.9% |
| Sep 2026 | 23.8% | 23.8% | 19.4% | 19.4% | 10.6% | 2.9% |
How has the Esquif and Nova Craft comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Esquif took it in November 2025, Nova Craft took it in September 2026.
- Across the 12 months ending September 2026, Esquif’s estimated Share of Search among canoe brands worldwide moved from 13.1% to 10.6%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Nova Craft’s estimated Share of Search among canoe brands worldwide moved from 16% to 23.8%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
How did search popularity change for canoe brands worldwide in September 2026?
2 changes
In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Esquif lost estimated Share of Search among canoe brands worldwide, from 14% to 10.6%.
Other head-to-heads among canoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Esquif’s and Nova Craft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esquif
1 branded search term
- esquif
Nova Craft
1 branded search term
- nova craft
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.