Brandwave

Kenwood vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Kenwood among can opener brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Kenwood’s 361K, and held a 58.9% Share of Search versus Kenwood’s 16.7%. These are worldwide searches for English-language branded terms.

Share of Search among can opener brands worldwide in September 2026Which is more popular in search, Kenwood or KitchenAid?
Kenwood16.7%361K searches
vs
KitchenAid58.9%1.3M searches

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Which is more popular in search, Kenwood or KitchenAid?

Compare the can opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kenwood and KitchenAid among can opener brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBlack and DeckerCuisinartJoseph Joseph
Oct 202561.6%17.4%8.3%8.1%4.6%
Nov 202567%13.9%6.1%9.3%3.7%
Dec 202569.1%12%5.6%9.4%3.8%
Jan 202661%14.7%7.4%11.3%5.6%
Feb 202659.7%17.8%8.2%8.8%5.5%
Mar 202656.8%19.4%8.3%10.4%5.1%
Apr 202660%17.5%9%8.1%5.5%
May 202655.5%18.1%11.6%10%4.7%
Jun 202656%17.4%11.8%9.5%5.3%
Jul 202657%16.8%10.2%10.9%5.1%
Aug 202656%16.6%10.1%11.1%6.2%
Sep 202658.9%16.7%10.2%9.2%5.1%

How has the Kenwood and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among can opener brands worldwide moved from 17.4% to 16.7%, and its estimated monthly branded searches moved from 516K to 361K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among can opener brands worldwide moved from 61.6% to 58.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for can opener brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among can opener brands worldwide, from 56% to 58.9%.

  2. Estimated monthly branded searches for Kenwood worldwide fell 30% over 12 measured months, from 516K to 361K in September 2026.

Other head-to-heads among can opener brands

How each brand is measured

Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenwood

3 branded search terms

  • kenwood
  • kenwood foodprocessor
  • kenwood truck

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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