Brandwave

Microsoft Teams vs Twilio:Which is more popular?

In September 2026, Microsoft Teams had more branded searches than Twilio among business messaging platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Twilio had 551,000. Microsoft Teams made up 32.5% of all business messaging platform searches we track, and Twilio accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Microsoft Teams appeared in three of the five answers and Twilio in two. Microsoft Teams was mentioned before Twilio in three out of four answers that named either.

Among business messaging platforms worldwide in September 2026

Who do people search for more?

Microsoft Teams, about 7 searches for every 1 for Twilio

Microsoft Teams 4.1M searchesTwilio 551K searches

Who does AI mention more?

Microsoft Teams, mentioned in 3 of 5 answers, Twilio in 2

Microsoft Teams in 3 of 5Twilio in 2 of 5

Who does AI recommend more?

Microsoft Teams, named ahead of Twilio in 3 of 4 answers

Microsoft Teams first in 3Twilio first in 1

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Teams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Twilio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Microsoft Teams was listed before Twilio in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Teams or Twilio more popular in search?

This chart shows how often people search Google for Microsoft Teams and Twilio by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.

Microsoft Teams and Twilio among business messaging platforms worldwide, by month

Share of searches by month for Microsoft Teams, Twilio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Microsoft Teams and Twilio comparison changed over the last 12 months?

3 findings

How did search popularity change for business messaging platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Teams’ and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Teams

1 branded search term

  • microsoft teams

Twilio

2 branded search terms

  • twilio
  • twilio app

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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