Apollo vs LinkedIn Sales Navigator:Which is searched more?
In September 2026, Apollo had more branded searches than LinkedIn Sales Navigator among business data platforms worldwide. Apollo had about 314,000 branded searches, while LinkedIn Sales Navigator had 135,000. Apollo made up 28% of all business data platform searches we track, and LinkedIn Sales Navigator accounted for 12%. These are worldwide searches for English-language branded terms.
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Is Apollo or LinkedIn Sales Navigator more popular in search?
Compare the platforms that hold company and market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Apollo, LinkedIn Sales Navigator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Dun & Bradstreet | ZoomInfo | LinkedIn Sales Navigator | Crunchbase | PitchBook | Cognism | CB Insights | Clay |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 22.1% | 21.2% | 14.2% | 14.2% | 7.8% | 3.5% | 1.6% | 0.21% |
| Nov 2025 | 19.6% | 23.6% | 18.7% | 12.5% | 12.5% | 8.4% | 3.1% | 1.4% | 0.23% |
| Dec 2025 | 19% | 22.9% | 22.1% | 13.3% | 12.1% | 6.6% | 2.4% | 1.3% | 0.22% |
| Jan 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Feb 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Mar 2026 | 21.4% | 17.4% | 20.5% | 11.2% | 16.8% | 9.2% | 2.3% | 1% | 0.17% |
| Apr 2026 | 27.4% | 18.4% | 21.6% | 11.8% | 11.9% | 5.3% | 2.4% | 1.1% | 0.18% |
| May 2026 | 26.1% | 21.1% | 20.5% | 12.6% | 11.2% | 5% | 2.3% | 1% | 0.21% |
| Jun 2026 | 22.5% | 22.1% | 21.4% | 14.3% | 9.6% | 6.4% | 2.4% | 1.1% | 0.17% |
| Jul 2026 | 23.1% | 22.7% | 22% | 13.5% | 9.8% | 5.4% | 2.4% | 0.88% | 0.18% |
| Aug 2026 | 25% | 24.6% | 19.4% | 13% | 8.8% | 5.9% | 2.1% | 0.96% | 0.24% |
| Sep 2026 | 28% | 22.6% | 17.9% | 12% | 8% | 8% | 2.4% | 0.88% | 0.22% |
How has the Apollo and LinkedIn Sales Navigator comparison changed over the last 12 months?
3 findings
- Apollo was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apollo’s share of searches among business data platforms worldwide moved from 15.3% to 28%, and its estimated monthly branded searches moved from 177K to 314K.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide moved from 14.2% to 12%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for business data platforms worldwide in September 2026?
2 changes
In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.
In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Apollo’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apollo
8 branded search terms
- apollo extension chrome
- apollo io app
- apollo io crm
- apollo io extension
- Apollo.io
- app apollo io
- appapollo io
- io apollo
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
Other head-to-heads among business data platforms
Apollo vs Dun & Bradstreet: compare search popularity
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Apollo vs Crunchbase: compare search popularity- Dun & Bradstreet vs ZoomInfo: compare search popularity
- Dun & Bradstreet vs LinkedIn Sales Navigator: compare search popularity
- Dun & Bradstreet vs Crunchbase: compare search popularity
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