Novo vs Rho:Which is more popular?
In September 2026, Novo and Rho were level in searches among business banking platforms worldwide, with an estimated 378K versus 375K branded searches, at 36.5% and 36.2% of the total. When we asked ChatGPT and Google AI Overviews about business banking platforms, Novo appeared in three of the five answers and Rho in none.
Who do people search for more?
Novo and Rho are searched for about as often as each other.
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Top business banking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Novo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rho did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Novo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mercury2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business banking platforms
5 answers
Asked ChatGPT
“Which business banking platform should I use?”
Asked ChatGPT
“What are the best business banking platforms?”
Asked ChatGPT
“What's the best business banking platform for small business finances?”
Searched Google, AI Overview
“small business banking”
Searched Google, AI Overview
“online business bank”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Novo or Rho more popular in search?
This chart shows how often people search Google for Novo and Rho by name. Each line represents a brand's share of searches for all six business banking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Novo, Rho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novo | Rho | Bluevine | Brex | Mercury | Relay |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.7% | 7.9% | 9.6% | 6.4% | 2.8% |
| Nov 2025 | 37.9% | 37.3% | 7.4% | 9.1% | 6.1% | 2.3% |
| Dec 2025 | 40.6% | 32.5% | 7.9% | 9.7% | 6.5% | 2.8% |
| Jan 2026 | 34.4% | 27.5% | 6.7% | 22.2% | 6.7% | 2.5% |
| Feb 2026 | 34.9% | 33.7% | 8.2% | 12.2% | 8.2% | 2.9% |
| Mar 2026 | 35.5% | 34.4% | 8.4% | 10.2% | 8.4% | 3.1% |
| Apr 2026 | 37.7% | 30.2% | 9% | 10.9% | 9% | 3.2% |
| May 2026 | 39.1% | 31.3% | 9.3% | 9.3% | 7.6% | 3.3% |
| Jun 2026 | 36.8% | 36% | 8.8% | 8.8% | 7.2% | 2.6% |
| Jul 2026 | 39.2% | 31.7% | 9.4% | 9.4% | 7.7% | 2.8% |
| Aug 2026 | 41.4% | 27.6% | 9.9% | 9.9% | 8.1% | 3% |
| Sep 2026 | 36.5% | 36.2% | 8.8% | 8.8% | 7.2% | 2.6% |
How has the Novo and Rho comparison changed over the last 12 months?
3 findings
- Novo was ahead of Rho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novo’s share of searches among business banking platforms worldwide moved from 40.5% to 36.5%, and its estimated monthly branded searches moved from 380K to 378K.
- Across the 12 months ending September 2026, Rho’s share of searches among business banking platforms worldwide moved from 32.7% to 36.2%, and its estimated monthly branded searches moved from 306K to 375K.
How did search popularity change for business banking platforms worldwide in September 2026?
2 changes
In September 2026, Rho gained share of searches among business banking platforms worldwide, from 27.6% to 36.2%.
In September 2026, Novo lost share of searches among business banking platforms worldwide, from 41.4% to 36.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Novo’s and Rho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business banking platforms
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