Brandwave

Mercury vs Novo:Which is more popular?

In September 2026, Novo had more branded searches than Mercury among business banking platforms worldwide. Novo had about 378,000 branded searches, while Mercury had 74,000. Novo made up 36.5% of all business banking platform searches we track, and Mercury accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about business banking platforms, Novo appeared in three of the five answers and Mercury in two. Mercury and Novo were each mentioned first in two of the four answers.

Among business banking platforms worldwide in September 2026

Who do people search for more?

Novo, about 5 searches for every 1 for Mercury

Novo 378K searchesMercury 74K searches

Who does AI mention more?

Novo, mentioned in 3 of 5 answers, Mercury in 2

Novo in 3 of 5Mercury in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Mercury first in 2Novo first in 2

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Top business banking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Novo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mercury was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mercury and Novo were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Relay2nd
  3. Mercury3rd
  4. Novo4th
  5. Rho–
  6. Brex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Novo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business banking platforms

5 answers
  • Asked ChatGPT

    “Which business banking platform should I use?”

    1. 1Mercury
    2. 2Bluevine
    3. 3Relay
  • Asked ChatGPT

    “What are the best business banking platforms?”

    1. 1Bluevine
    2. 2Mercury
    3. 3Relay
    4. 4Novo
  • Asked ChatGPT

    “What's the best business banking platform for small business finances?”

    1. 1Relay
    2. 2Bluevine
    3. 3Novo
  • Searched Google, AI Overview

    “small business banking”

    1. 1Relay
  • Searched Google, AI Overview

    “online business bank”

    1. 1Novo
    2. 2Bluevine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mercury or Novo more popular in search?

This chart shows how often people search Google for Mercury and Novo by name. Each line represents a brand's share of searches for all six business banking platforms we track, month by month, from English-language searches worldwide.

Mercury and Novo among business banking platforms worldwide, by month

Share of searches by month for Novo, Mercury. The figures are in the table below the chart.

View monthly share of searches table
MonthNovoRhoBluevineBrexMercuryRelay
Oct 202540.5%32.7%7.9%9.6%6.4%2.8%
Nov 202537.9%37.3%7.4%9.1%6.1%2.3%
Dec 202540.6%32.5%7.9%9.7%6.5%2.8%
Jan 202634.4%27.5%6.7%22.2%6.7%2.5%
Feb 202634.9%33.7%8.2%12.2%8.2%2.9%
Mar 202635.5%34.4%8.4%10.2%8.4%3.1%
Apr 202637.7%30.2%9%10.9%9%3.2%
May 202639.1%31.3%9.3%9.3%7.6%3.3%
Jun 202636.8%36%8.8%8.8%7.2%2.6%
Jul 202639.2%31.7%9.4%9.4%7.7%2.8%
Aug 202641.4%27.6%9.9%9.9%8.1%3%
Sep 202636.5%36.2%8.8%8.8%7.2%2.6%

How has the Mercury and Novo comparison changed over the last 12 months?

3 findings
  • Novo was ahead of Mercury in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mercury’s share of searches among business banking platforms worldwide moved from 6.4% to 7.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, Novo’s share of searches among business banking platforms worldwide moved from 40.5% to 36.5%, and its estimated monthly branded searches moved from 380K to 378K.

How did search popularity change for business banking platforms worldwide in September 2026?

2 changes
  1. In September 2026, Novo lost share of searches among business banking platforms worldwide, from 41.4% to 36.5%.

  2. In September 2026, Mercury lost share of searches among business banking platforms worldwide, from 8.1% to 7.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mercury’s and Novo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercury

2 branded search terms

  • mercury bank
  • mercurybank

Novo

2 branded search terms

  • novo
  • novo banking

How the Brand Demand Index is measured

Other head-to-heads among business banking platforms

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