Barbour vs Carhartt:Which is searched more?
In September 2026, Barbour had more branded searches than Carhartt among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Carhartt’s 533K, and held a 55.4% Share of Search versus Carhartt’s 24.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barbour or Carhartt?
Compare the bucket hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barbour, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbour | Carhartt | Billabong |
|---|---|---|---|
| Oct 2025 | 57.1% | 28.8% | 14.1% |
| Nov 2025 | 45.6% | 40.7% | 13.7% |
| Dec 2025 | 45.5% | 40.8% | 13.7% |
| Jan 2026 | 45.1% | 34.6% | 20.3% |
| Feb 2026 | 45.2% | 30% | 24.7% |
| Mar 2026 | 51% | 20.9% | 28.1% |
| Apr 2026 | 49.3% | 17.7% | 33% |
| May 2026 | 45.5% | 17.3% | 37.2% |
| Jun 2026 | 35.2% | 21.8% | 43% |
| Jul 2026 | 35.2% | 21.9% | 43% |
| Aug 2026 | 48.1% | 19.8% | 32.1% |
| Sep 2026 | 55.4% | 24.2% | 20.4% |
How has the Barbour and Carhartt comparison changed over the last 12 months?
3 findings
- Barbour was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide moved from 57.1% to 55.4%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide moved from 28.8% to 24.2%, and its estimated monthly branded searches moved from 923K to 533K.
How did search popularity change for bucket hat brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Billabong to rank 2nd among bucket hat brands worldwide, with 24.2% estimated Share of Search.
In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 48.1% to 55.4%.
Other head-to-heads among bucket hat brands
How each brand is measured
Brandwave collects information about searches that people make online using Barbour’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barbour
1 branded search term
- barbour
Carhartt
13 branded search terms
- carhartt bag
- carhartt belt
- carhartt boiler suit
- carhartt car seat cover
- carhartt cargo pants
- carhartt cargo shorts
- carhartt hoody
- carhartt jacket
- carhartt lunch cooler
- carhartt steel toe boot
- carhartt work pants
- carhartt work shirts
- carhartt work shorts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.