Barbour vs Billabong:Which is searched more?
In September 2026, Barbour had more branded searches than Billabong among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Billabong’s 450K, and held a 57.5% Share of Search versus Billabong’s 21.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barbour or Billabong?
Compare the bucket hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barbour, Billabong. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbour | Billabong | Carhartt |
|---|---|---|---|
| Oct 2025 | 59% | 14.5% | 26.5% |
| Nov 2025 | 47.2% | 14.2% | 38.7% |
| Dec 2025 | 47.2% | 14.2% | 38.7% |
| Jan 2026 | 47% | 21.2% | 31.7% |
| Feb 2026 | 47.8% | 26.1% | 26.1% |
| Mar 2026 | 54% | 29.7% | 16.3% |
| Apr 2026 | 52.3% | 34.9% | 12.8% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 38.6% | 47.2% | 14.2% |
| Jul 2026 | 38.6% | 47.2% | 14.2% |
| Aug 2026 | 50.8% | 34% | 15.2% |
| Sep 2026 | 57.5% | 21.2% | 21.2% |
How has the Barbour and Billabong comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Billabong took it in June 2026, Barbour took it in August 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide moved from 59% to 57.5%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide moved from 14.5% to 21.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for bucket hat brands worldwide in September 2026?
2 changes
In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 50.8% to 57.5%.
In September 2026, Billabong lost estimated Share of Search among bucket hat brands worldwide, from 34% to 21.2%.
Other head-to-heads among bucket hat brands
How each brand is measured
Brandwave collects information about searches that people make online using Barbour’s and Billabong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.