Brandwave

Arteza vs Faber-Castell:Which is more popular?

In October 2026, Faber-Castell had more branded searches than Arteza among brush pen brands worldwide. Faber-Castell had about 1,600 branded searches, while Arteza had 320. Faber-Castell made up 4.2% of all brush pen brand searches we track, and Arteza accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about brush pen brands, Faber-Castell appeared in two of the five answers and Arteza in none.

Among brush pen brands worldwide in October 2026

Who do people search for more?

Faber-Castell, about 5 searches for every 1 for Arteza

Faber-Castell 1.6K searchesArteza 320 searches

Who does AI mention more?

Faber-Castell, mentioned in 2 of 5 answers, Arteza in 0

Faber-Castell in 2 of 5Arteza in 0 of 5

Who does AI recommend more?

Faber-Castell, the only one of the two named

Faber-Castell first in 2Arteza never named

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Top brush pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Arteza did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tombow1st
  2. Pentel2nd
  3. Faber-Castell3rd
  4. Kuretake4th
  5. Sakura5th
  6. Ecoline–
  7. Arteza–
  8. Sharpie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Arteza or Faber-Castell more popular in search?

This chart shows how often people search Google for Arteza and Faber-Castell by name. Each line represents a brand's share of searches for all eight brush pen brands we track, month by month, from English-language searches worldwide.

Arteza and Faber-Castell among brush pen brands worldwide, by month

Share of searches by month for Faber-Castell, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthTombowPentelKuretakeEcolineFaber-CastellArtezaSakuraSharpie
Nov 202540.1%24.2%19.8%8.8%4.6%0.95%0.95%0.51%
Dec 202548.6%19.6%16%8.7%4.7%0.95%0.95%0.51%
Jan 202638.4%33.9%15.2%6.8%3.6%0.73%0.9%0.49%
Feb 202643.7%25.2%16.8%7.4%4.1%0.99%1.2%0.66%
Mar 202644.6%25%16.6%7.3%4%0.81%0.98%0.66%
Apr 202641.7%24.1%19.7%7.2%4.8%0.95%0.95%0.63%
May 202645.9%22.7%18.5%6.7%3.6%0.9%1.1%0.59%
Jun 202649.9%20.1%16.4%7.3%4%0.79%0.97%0.52%
Jul 202652.5%21.3%14.2%6.3%3.4%0.84%1%0.45%
Aug 202648.9%23.6%15.7%5.7%3.8%0.76%0.93%0.5%
Sep 202639.4%27.9%18.6%6.8%4.5%1.1%1.4%0.48%
Oct 202643.3%25.7%17.1%7.5%4.2%0.83%0.83%0.54%

Faber-Castell sells other things too, so only its searches that name this product count here, like “pitt artist pen”.

How has branded search for Arteza and Faber-Castell changed worldwide over the last 12 months?

3 findings
  • Faber-Castell was ahead of Arteza in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Arteza’s share of searches among brush pen brands worldwide moved from 0.95% to 0.83%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for brush pen brands worldwide in October 2026?

2 changes

  1. In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide.

  2. Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Arteza’s and Faber-Castell’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arteza’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arteza

1 branded search term

  • arteza brush pens

Faber-Castell

1 branded search term

  • pitt artist pen

How the Brand Demand Index is measured

Other head-to-heads among brush pen brands

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