Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among brush cutter brands worldwide. Stihl had about 823,000 branded searches, while DeWalt had 673,000. Stihl made up 22.2% of all brush cutter brand searches we track, and DeWalt accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about brush cutter brands, Stihl appeared in all five answers and DeWalt in none.

Among brush cutter brands worldwide in September 2026

Who do people search for more?

Stihl, about 22% more searches than DeWalt

Stihl 823K searchesDeWalt 673K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5DeWalt in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 4DeWalt never named

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Greenworks4th
  5. Makita5th
  6. DeWalt–
  7. Craftsman–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all eight brush cutter brands we track, month by month, from English-language searches worldwide.

DeWalt and Stihl among brush cutter brands worldwide, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaStihlDeWaltCraftsmanGreenworksECHOBosch
Oct 202528.6%28.6%19.3%15.8%5.8%1.7%0.06%0.02%
Nov 202523.9%29.1%19.6%19.6%5.9%1.8%0.04%0.02%
Dec 202521.4%26%21.4%21.4%7.8%1.9%0.03%0.01%
Jan 202627.1%22.3%22.3%18.2%8.1%2%0.04%0.01%
Feb 202626.7%21.9%21.9%17.9%9.8%1.6%0.04%0.01%
Mar 202627.5%22.5%22.5%15.2%10.1%2%0.12%0.01%
Apr 202633.5%18.4%22.3%15%8.2%2.5%0.08%0.02%
May 202633.3%18.3%22.2%14.9%8.2%3%0.08%0.03%
Jun 202628.9%19.5%23.7%15.9%8.7%3.2%0.09%0.04%
Jul 202628.3%19.1%23.3%15.6%10.4%3.1%0.1%0.04%
Aug 202626.3%21.6%21.6%17.7%9.7%2.9%0.09%0.03%
Sep 202626.9%22.2%22.2%18.1%8.1%2.4%0.08%0.02%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among brush cutter brands worldwide moved from 15.8% to 18.1%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands worldwide moved from 19.3% to 22.2%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for brush cutter brands worldwide in September 2026?

1 change
  1. In September 2026, Stihl gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among brush cutter brands

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