King Arthur vs Pillsbury:Which is searched more?
In September 2026, King Arthur had more branded searches than Pillsbury among bread flour brands worldwide. King Arthur was estimated to have 320K branded searches compared to Pillsbury’s 9.9K, and held a 58.3% Share of Search versus Pillsbury’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, King Arthur or Pillsbury?
Compare the bread flour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
How has the King Arthur and Pillsbury comparison changed over the last 12 months?
3 findings
- King Arthur was ahead of Pillsbury in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide moved from 74.1% to 58.3%, and its estimated monthly branded searches moved from 392K to 320K.
- Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among bread flour brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for bread flour brands worldwide in September 2026?
2 changes
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among bread flour brands
How each brand is measured
Brandwave collects information about searches that people make online using King Arthur’s and Pillsbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King Arthur
2 branded search terms
- king arthur
- king arthur flour
Pillsbury
1 branded search term
- pillsbury dough
Put your own brand in this comparison
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