Gold Medal vs King Arthur:Which is searched more?
In September 2026, King Arthur had more branded searches than Gold Medal among bread flour brands worldwide. King Arthur was estimated to have 320K branded searches compared to Gold Medal’s 206K, and held a 58.3% Share of Search versus Gold Medal’s 37.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gold Medal or King Arthur?
Compare the bread flour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Gold Medal. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
How has the Gold Medal and King Arthur comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Gold Medal took it in February 2026, King Arthur took it in April 2026.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide moved from 22.1% to 37.6%, and its estimated monthly branded searches moved from 117K to 206K.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide moved from 74.1% to 58.3%, and its estimated monthly branded searches moved from 392K to 320K.
How did search popularity change for bread flour brands worldwide in September 2026?
2 changes
In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Gold Medal’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold Medal
2 branded search terms
- gold medal
- gold medal flour
King Arthur
2 branded search terms
- king arthur
- king arthur flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.