Brandwave

Capterra vs G2:Which is more popular?

In September 2026, G2 had more branded searches than Capterra among brand advocacy platforms worldwide. G2 had about 458,000 branded searches, while Capterra had 40,500. G2 made up 76.1% of all brand advocacy platform searches we track, and Capterra accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, G2 appeared in two of the five answers and Capterra in none.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

G2, about 11 searches for every 1 for Capterra

G2 458K searchesCapterra 40.5K searches

Who does AI mention more?

G2, mentioned in 2 of 5 answers, Capterra in 0

G2 in 2 of 5Capterra in 0 of 5

Who does AI recommend more?

G2, the only one of the two named

G2 first in 2Capterra never named

Follow Capterra vs G2 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G2 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capterra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. +1 more
  11. Capterra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Capterra or G2 more popular in search?

This chart shows how often people search Google for Capterra and G2 by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

Capterra and G2 among brand advocacy platforms worldwide, by month

Share of searches by month for G2, Capterra. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the Capterra and G2 comparison changed over the last 12 months?

3 findings
  • G2 was ahead of Capterra in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Capterra’s share of searches among brand advocacy platforms worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, G2’s share of searches among brand advocacy platforms worldwide moved from 72.7% to 76.1%, and its estimated monthly branded searches moved from 376K to 458K.

How did search popularity change for brand advocacy platforms worldwide in September 2026?

1 change

  1. In September 2026, G2 lost share of searches among brand advocacy platforms worldwide, from 77.1% to 76.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Capterra’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capterra

1 branded search term

  • capterra

G2

2 branded search terms

  • g2
  • g2 reviews

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free