Brandwave

Birdeye vs Yotpo:Which is more popular?

In September 2026, Birdeye had more branded searches than Yotpo among brand advocacy platforms worldwide. Birdeye had about 74,000 branded searches, while Yotpo had 18,100. Birdeye made up 12.3% of all brand advocacy platform searches we track, and Yotpo accounted for 3%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, Birdeye and Yotpo each appeared in three of the five answers. Birdeye was mentioned before Yotpo in three out of five answers.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

Birdeye, about 4 searches for every 1 for Yotpo

Birdeye 74K searchesYotpo 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Birdeye in 3 of 5Yotpo in 3 of 5

Who does AI recommend more?

Birdeye, named ahead of Yotpo in 3 of 5 answers

Birdeye first in 3Yotpo first in 2

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birdeye was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yotpo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Birdeye was listed before Yotpo in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Birdeye or Yotpo more popular in search?

This chart shows how often people search Google for Birdeye and Yotpo by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

Birdeye and Yotpo among brand advocacy platforms worldwide, by month

Share of searches by month for Birdeye, Yotpo. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the Birdeye and Yotpo comparison changed over the last 12 months?

3 findings
  • Birdeye was ahead of Yotpo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Birdeye’s share of searches among brand advocacy platforms worldwide moved from 11.7% to 12.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among brand advocacy platforms worldwide moved from 5.2% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for brand advocacy platforms worldwide in September 2026?

2 changes

  1. In September 2026, Birdeye gained share of searches among brand advocacy platforms worldwide, from 10.2% to 12.3%.

  2. In September 2026, Yotpo lost share of searches among brand advocacy platforms worldwide, from 3.7% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birdeye’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdeye

1 branded search term

  • birdeye

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

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