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Book publishers:Which brands are most popular in search?

In August 2026, Penguin Random House was the most searched among book publishers worldwide, with an estimated 90.5K branded searches and 40% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Penguin Random House40%
  2. HarperCollins26.7%
  3. Simon & Schuster17.9%
  4. Bloomsbury8%
  5. Macmillan6.5%
  6. Hachette0.84%

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Share of SearchLeaderboard

Compare the book publishers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among book publishers worldwide, by month

Share of Search by month for Penguin Random House, HarperCollins, Simon & Schuster, Bloomsbury, Macmillan. The figures are in the table below the chart.

View monthly share of search table
MonthPenguin Random HouseHarperCollinsSimon & SchusterBloomsburyMacmillanHachette
Oct 202543.2%23.7%19.4%7.1%5.8%0.75%
Nov 202539%26%21.3%7.8%5.2%0.69%
Dec 202541.2%27.5%18.4%6.7%5.5%0.59%
Jan 202641%27.6%18.4%6.7%5.5%0.71%
Feb 202642.6%23.3%19.1%8.5%5.7%0.75%
Mar 202643.5%19.6%19.6%10.7%5.9%0.75%
Apr 202646.8%21.1%17.2%7.7%6.3%0.81%
May 202643.3%23.7%19.4%7.1%5.8%0.77%
Jun 202638.8%25.9%17.3%9.5%7.8%0.68%
Jul 202642.2%23.1%18.9%8.4%6.9%0.61%
Aug 202640%26.7%17.9%8%6.5%0.84%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Penguin Random House

    40%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.HarperCollins

    26.7%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. 3.Simon & Schuster

    17.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Bloomsbury

    8%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Macmillan

    6.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Hachette

    0.84%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among book publishers worldwide?

In August 2026, Penguin Random House was the most searched among book publishers worldwide, with an estimated 90.5K branded searches and 40% estimated Share of Search within this set. HarperCollins is in 2nd place, 13.3 percentage points behind at 26.7% Share of Search.

Global book publishers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Penguin Random House43.2% → 40%46.8%Apr 202638.8%Jun 20261st
HarperCollins23.7% → 26.7%27.6%Jan 202619.6%Mar 20262nd
Simon & Schuster19.4% → 17.9%21.3%Nov 202517.2%Apr 20263rd
Bloomsbury7.1% → 8%10.7%Mar 20266.7%Dec 20254th
Macmillan5.8% → 6.5%7.8%Jun 20265.2%Nov 20255th
Hachette0.75% → 0.84%0.84%Aug 20260.59%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide decreased from 43.2% to 40%.
  • Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide increased from 23.7% to 26.7%.
  • Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide decreased from 19.4% to 17.9%.
  • Across the 11 months ending August 2026, Bloomsbury’s estimated Share of Search among book publishers worldwide increased from 7.1% to 8%.
  • Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide increased from 5.8% to 6.5%.
  • Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide peaked at 46.8% in April 2026 and was lowest at 38.8% in June 2026.
  • Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide peaked at 27.6% in January 2026 and was lowest at 19.6% in March 2026.
  • Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide peaked at 21.3% in November 2025 and was lowest at 17.2% in April 2026.
  • Across the 11 months ending August 2026, Bloomsbury’s estimated Share of Search among book publishers worldwide peaked at 10.7% in March 2026 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide peaked at 7.8% in June 2026 and was lowest at 5.2% in November 2025.
  • Across the 11 months ending August 2026, Hachette held steady: its estimated Share of Search among book publishers worldwide moved less than 0.5 percentage points.

How did search popularity change for book publishers worldwide in August 2026?

  1. In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.

  2. In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.

  3. In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

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