Macmillan vs Simon & Schuster:Which is more popular by branded search?
In August 2026, Simon & Schuster had more branded searches than Macmillan among book publishers worldwide. Simon & Schuster was estimated to have 40.5K branded searches compared to Macmillan’s 14.8K, and held a 17.9% Share of Search versus Macmillan’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macmillan or Simon & Schuster?
Compare the book publishers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simon & Schuster, Macmillan. The figures are in the table below the chart.
View monthly share of search table
| Month | Penguin Random House | HarperCollins | Simon & Schuster | Bloomsbury | Macmillan | Hachette |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 23.7% | 19.4% | 7.1% | 5.8% | 0.75% |
| Nov 2025 | 39% | 26% | 21.3% | 7.8% | 5.2% | 0.69% |
| Dec 2025 | 41.2% | 27.5% | 18.4% | 6.7% | 5.5% | 0.59% |
| Jan 2026 | 41% | 27.6% | 18.4% | 6.7% | 5.5% | 0.71% |
| Feb 2026 | 42.6% | 23.3% | 19.1% | 8.5% | 5.7% | 0.75% |
| Mar 2026 | 43.5% | 19.6% | 19.6% | 10.7% | 5.9% | 0.75% |
| Apr 2026 | 46.8% | 21.1% | 17.2% | 7.7% | 6.3% | 0.81% |
| May 2026 | 43.3% | 23.7% | 19.4% | 7.1% | 5.8% | 0.77% |
| Jun 2026 | 38.8% | 25.9% | 17.3% | 9.5% | 7.8% | 0.68% |
| Jul 2026 | 42.2% | 23.1% | 18.9% | 8.4% | 6.9% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 8% | 6.5% | 0.84% |
| Sep 2026 | — | — | — | — | — | — |
How has the Macmillan and Simon & Schuster comparison changed over the last 12 months?
3 findings
- Simon & Schuster was ahead of Macmillan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide moved from 19.4% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for book publishers worldwide in August 2026?
1 change
In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Macmillan’s and Simon & Schuster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macmillan
1 branded search term
- macmillan publishers
Simon & Schuster
1 branded search term
- simon and schuster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.