Brandwave

How popular isSimon & Schuster in search?

In August 2026, there were an estimated 40.5K branded searches for Simon & Schuster worldwide which is down 18.2% over the last 11 months. Simon & Schuster holds 17.9% estimated Share of Search among book publishers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Penguin Random House40%
  2. HarperCollins26.7%
  3. Simon & Schuster17.9%
  4. Bloomsbury8%
  5. Macmillan6.5%
  6. Hachette0.84%
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Which book publishers compete with Simon & Schuster?

Simon & Schuster against book publishers worldwide, by month

Share of Search by month for Penguin Random House, HarperCollins, Simon & Schuster, Bloomsbury, Macmillan. The figures are in the table below the chart.

View monthly share of search table
MonthPenguin Random HouseHarperCollinsSimon & SchusterBloomsburyMacmillanHachette
Oct 202543.2%23.7%19.4%7.1%5.8%0.75%
Nov 202539%26%21.3%7.8%5.2%0.69%
Dec 202541.2%27.5%18.4%6.7%5.5%0.59%
Jan 202641%27.6%18.4%6.7%5.5%0.71%
Feb 202642.6%23.3%19.1%8.5%5.7%0.75%
Mar 202643.5%19.6%19.6%10.7%5.9%0.75%
Apr 202646.8%21.1%17.2%7.7%6.3%0.81%
May 202643.3%23.7%19.4%7.1%5.8%0.77%
Jun 202638.8%25.9%17.3%9.5%7.8%0.68%
Jul 202642.2%23.1%18.9%8.4%6.9%0.61%
Aug 202640%26.7%17.9%8%6.5%0.84%
Sep 2026——————
  1. Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.

  4. Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Macmillan

    6.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Hachette

    0.84%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between Simon & Schuster and its closest rivals

How has branded search demand for Simon & Schuster changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simon & Schuster worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide decreased from 19.4% to 17.9%.
  • Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide peaked at 21.3% in November 2025 and was lowest at 17.2% in April 2026.

How did search popularity change for book publishers worldwide in August 2026?

  1. In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.

  2. In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.

  3. In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

How is Simon & Schuster measured?

Brandwave collects information about searches that people make online using Simon & Schuster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simon and schuster

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How the Brand Demand Index is measured

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Is Simon & Schuster your brand?

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