Penguin Random House vs Simon & Schuster:Which is more popular by branded search?
In August 2026, Penguin Random House had more branded searches than Simon & Schuster among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to Simon & Schuster’s 40.5K, and held a 40% Share of Search versus Simon & Schuster’s 17.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Penguin Random House or Simon & Schuster?
Compare the book publishers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Penguin Random House, Simon & Schuster. The figures are in the table below the chart.
View monthly share of search table
| Month | Penguin Random House | HarperCollins | Simon & Schuster | Bloomsbury | Macmillan | Hachette |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 23.7% | 19.4% | 7.1% | 5.8% | 0.75% |
| Nov 2025 | 39% | 26% | 21.3% | 7.8% | 5.2% | 0.69% |
| Dec 2025 | 41.2% | 27.5% | 18.4% | 6.7% | 5.5% | 0.59% |
| Jan 2026 | 41% | 27.6% | 18.4% | 6.7% | 5.5% | 0.71% |
| Feb 2026 | 42.6% | 23.3% | 19.1% | 8.5% | 5.7% | 0.75% |
| Mar 2026 | 43.5% | 19.6% | 19.6% | 10.7% | 5.9% | 0.75% |
| Apr 2026 | 46.8% | 21.1% | 17.2% | 7.7% | 6.3% | 0.81% |
| May 2026 | 43.3% | 23.7% | 19.4% | 7.1% | 5.8% | 0.77% |
| Jun 2026 | 38.8% | 25.9% | 17.3% | 9.5% | 7.8% | 0.68% |
| Jul 2026 | 42.2% | 23.1% | 18.9% | 8.4% | 6.9% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 8% | 6.5% | 0.84% |
| Sep 2026 | — | — | — | — | — | — |
How has the Penguin Random House and Simon & Schuster comparison changed over the last 12 months?
3 findings
- Penguin Random House was ahead of Simon & Schuster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide moved from 43.2% to 40%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide moved from 19.4% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for book publishers worldwide in August 2026?
2 changes
In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Penguin Random House’s and Simon & Schuster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Penguin Random House
1 branded search term
- penguin random house
Simon & Schuster
1 branded search term
- simon and schuster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.