How popular isPenguin Random House in search?
In August 2026, there were an estimated 90.5K branded searches for Penguin Random House worldwide which is down 17.7% over the last 11 months. Penguin Random House holds 40% estimated Share of Search among book publishers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Penguin Random House40%
- HarperCollins26.7%
- Simon & Schuster17.9%
- Bloomsbury8%
- Macmillan6.5%
- Hachette0.84%
Follow Penguin Random House and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which book publishers compete with Penguin Random House?
Share of Search by month for Penguin Random House, HarperCollins, Simon & Schuster, Bloomsbury, Macmillan. The figures are in the table below the chart.
View monthly share of search table
| Month | Penguin Random House | HarperCollins | Simon & Schuster | Bloomsbury | Macmillan | Hachette |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 23.7% | 19.4% | 7.1% | 5.8% | 0.75% |
| Nov 2025 | 39% | 26% | 21.3% | 7.8% | 5.2% | 0.69% |
| Dec 2025 | 41.2% | 27.5% | 18.4% | 6.7% | 5.5% | 0.59% |
| Jan 2026 | 41% | 27.6% | 18.4% | 6.7% | 5.5% | 0.71% |
| Feb 2026 | 42.6% | 23.3% | 19.1% | 8.5% | 5.7% | 0.75% |
| Mar 2026 | 43.5% | 19.6% | 19.6% | 10.7% | 5.9% | 0.75% |
| Apr 2026 | 46.8% | 21.1% | 17.2% | 7.7% | 6.3% | 0.81% |
| May 2026 | 43.3% | 23.7% | 19.4% | 7.1% | 5.8% | 0.77% |
| Jun 2026 | 38.8% | 25.9% | 17.3% | 9.5% | 7.8% | 0.68% |
| Jul 2026 | 42.2% | 23.1% | 18.9% | 8.4% | 6.9% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 8% | 6.5% | 0.84% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 90.5K | 0% | -2.2 points | |
| 2, held 2nd | 26.7% | 60.5K | +22.2% | +3.7 points | |
| 3, held 3rd | 17.9% | 40.5K | 0% | -1 points | |
| 4, held 4th | 8% | 18.1K | 0% | -0.4 points | |
| 5, held 5th | 6.5% | 14.8K | 0% | -0.4 points | |
| 6, held 6th | 0.84% | 1.9K | +46.2% | +0.2 points |
40%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
26.7%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
17.9%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.
8%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.Hachette
0.84%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between Penguin Random House and its closest rivals
- Penguin Random House vs HarperCollins: compare search popularity
- Penguin Random House vs Simon & Schuster: compare search popularity
- Penguin Random House vs Bloomsbury: compare search popularity
- Penguin Random House vs Macmillan: compare search popularity
- Penguin Random House vs Hachette: compare search popularity
- Compare Penguin Random House with any brand
How has branded search demand for Penguin Random House changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Penguin Random House worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide decreased from 43.2% to 40%.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide peaked at 46.8% in April 2026 and was lowest at 38.8% in June 2026.
How did search popularity change for book publishers worldwide in August 2026?
3 changes
In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.
In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.
How is Penguin Random House measured?
Brandwave collects information about searches that people make online using Penguin Random House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- penguin random house
Do you work for Penguin Random House? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Penguin Random House your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.