HarperCollins vs Penguin Random House:Which is searched more?
In August 2026, Penguin Random House had more branded searches than HarperCollins among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to HarperCollins’ 60.5K, and held a 33.9% Share of Search versus HarperCollins’ 22.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HarperCollins or Penguin Random House?
Compare the book publishers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Penguin Random House, HarperCollins. The figures are in the table below the chart.
View monthly share of search table
| Month | Penguin Random House | HarperCollins |
|---|---|---|
| Oct 2025 | 36.1% | 19.9% |
| Nov 2025 | 32.1% | 21.5% |
| Dec 2025 | 34.8% | 23.3% |
| Jan 2026 | 34.6% | 23.3% |
| Feb 2026 | 35.8% | 19.6% |
| Mar 2026 | 36.4% | 16.4% |
| Apr 2026 | 40% | 18% |
| May 2026 | 36.3% | 19.8% |
| Jun 2026 | 33.1% | 22.1% |
| Jul 2026 | 35.5% | 19.4% |
| Aug 2026 | 33.9% | 22.7% |
| Sep 2026 | — | — |
How has the HarperCollins and Penguin Random House comparison changed over the last 12 months?
3 findings
- Penguin Random House was ahead of HarperCollins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide moved from 19.9% to 22.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide moved from 36.1% to 33.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for book publishers worldwide in August 2026?
2 changes
In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 19.4% to 22.7%.
In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 35.5% to 33.9%.
How each brand is measured
Brandwave collects information about searches that people make online using HarperCollins’ and Penguin Random House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HarperCollins
1 branded search term
- harper collins
Penguin Random House
1 branded search term
- penguin random house
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.