Brandwave

How popular isHarperCollins in search?

In August 2026, there were an estimated 60.5K branded searches for HarperCollins worldwide which held steady over the last 11 months. HarperCollins holds 26.7% estimated Share of Search among book publishers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Penguin Random House40%
  2. HarperCollins26.7%
  3. Simon & Schuster17.9%
  4. Bloomsbury8%
  5. Macmillan6.5%
  6. Hachette0.84%
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Which book publishers compete with HarperCollins?

HarperCollins against book publishers worldwide, by month

Share of Search by month for Penguin Random House, HarperCollins, Simon & Schuster, Bloomsbury, Macmillan. The figures are in the table below the chart.

View monthly share of search table
MonthPenguin Random HouseHarperCollinsSimon & SchusterBloomsburyMacmillanHachette
Oct 202543.2%23.7%19.4%7.1%5.8%0.75%
Nov 202539%26%21.3%7.8%5.2%0.69%
Dec 202541.2%27.5%18.4%6.7%5.5%0.59%
Jan 202641%27.6%18.4%6.7%5.5%0.71%
Feb 202642.6%23.3%19.1%8.5%5.7%0.75%
Mar 202643.5%19.6%19.6%10.7%5.9%0.75%
Apr 202646.8%21.1%17.2%7.7%6.3%0.81%
May 202643.3%23.7%19.4%7.1%5.8%0.77%
Jun 202638.8%25.9%17.3%9.5%7.8%0.68%
Jul 202642.2%23.1%18.9%8.4%6.9%0.61%
Aug 202640%26.7%17.9%8%6.5%0.84%
Sep 2026——————
  1. Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.

  4. Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Macmillan

    6.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Hachette

    0.84%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between HarperCollins and its closest rivals

How has branded search demand for HarperCollins changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HarperCollins worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide increased from 23.7% to 26.7%.
  • Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide peaked at 27.6% in January 2026 and was lowest at 19.6% in March 2026.

How did search popularity change for book publishers worldwide in August 2026?

  1. In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.

  2. In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.

  3. In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

How is HarperCollins measured?

Brandwave collects information about searches that people make online using HarperCollins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • harper collins

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How the Brand Demand Index is measured

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Is HarperCollins your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.