O'Neill vs Vissla:Which is more popular?
In September 2026, O'Neill had more branded searches than Vissla among board shorts brands worldwide. O'Neill had about 248,000 branded searches, while Vissla had 22,200. O'Neill made up 7% of all board shorts brand searches we track, and Vissla accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about board shorts brands, O'Neill appeared in all five answers and Vissla in two. O'Neill was mentioned before Vissla in every answer.
Who do people search for more?
O'Neill, about 11 searches for every 1 for Vissla
Who does AI mention more?
O'Neill, mentioned in every answer we collected
Who does AI recommend more?
O'Neill, named ahead of Vissla in every answer
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Top board shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, O'Neill appeared in all five answers. Vissla was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. O'Neill was listed before Vissla in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about board shorts brands
5 answers
Asked ChatGPT
“Which board shorts brand should I buy?”
Asked ChatGPT
“What are the best board shorts brands?”
Asked ChatGPT
“What's the best board shorts brand for beach swimming?”
Searched Google, AI Overview
“mens board shorts”
Searched Google, AI Overview
“womens board shorts”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is O'Neill or Vissla more popular in search?
This chart shows how often people search Google for O'Neill and Vissla by name. Each line represents a brand's share of searches for all four board shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for O'Neill, Vissla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Roxy | O'Neill | Vissla |
|---|---|---|---|---|
| Oct 2025 | 85% | 9.4% | 5.2% | 0.46% |
| Nov 2025 | 85% | 9.4% | 5.2% | 0.46% |
| Dec 2025 | 82.4% | 11.1% | 6.1% | 0.45% |
| Jan 2026 | 80.4% | 13.2% | 6% | 0.44% |
| Feb 2026 | 82.4% | 11.1% | 6.1% | 0.45% |
| Mar 2026 | 79.3% | 13% | 7.2% | 0.53% |
| Apr 2026 | 76.9% | 15.4% | 7% | 0.62% |
| May 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Jun 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Jul 2026 | 71.9% | 17.7% | 9.7% | 0.71% |
| Aug 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Sep 2026 | 77% | 15.4% | 7% | 0.62% |
How has the O'Neill and Vissla comparison changed over the last 12 months?
3 findings
- O'Neill was ahead of Vissla in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, O'Neill’s share of searches among board shorts brands worldwide moved from 5.2% to 7%, and its estimated monthly branded searches held steady at 248K.
- Across the 12 months ending September 2026, Vissla’s share of searches among board shorts brands worldwide moved from 0.46% to 0.62%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for board shorts brands worldwide in September 2026?
1 change
In September 2026, O'Neill lost share of searches among board shorts brands worldwide, from 8.4% to 7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using O'Neill’s and Vissla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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