Bose vs Sonos:Which is searched more?
In September 2026, Sonos had more branded searches than Bose among bluetooth speaker brands worldwide. Sonos was estimated to have 673K branded searches compared to Bose’s 1.9K, and held a 12.6% Share of Search versus Bose’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bose or Sonos?
Compare the Bluetooth speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sonos | Bang & Olufsen | Bose | Marshall |
|---|---|---|---|---|---|
| Oct 2025 | 80.5% | 13.4% | 6% | 0.05% | 0.03% |
| Nov 2025 | 80.7% | 14.1% | 5.2% | 0.04% | 0.03% |
| Dec 2025 | 84.4% | 11.4% | 4.2% | 0.04% | 0.03% |
| Jan 2026 | 83.2% | 11.6% | 5.2% | 0.03% | 0.03% |
| Feb 2026 | 81.1% | 13% | 5.8% | 0.04% | 0.03% |
| Mar 2026 | 79.5% | 15% | 5.5% | 0.04% | 0.04% |
| Apr 2026 | 85.9% | 9.7% | 4.3% | 0.03% | 0.02% |
| May 2026 | 82% | 12.4% | 5.5% | 0.03% | 0.02% |
| Jun 2026 | 85.2% | 10.2% | 4.5% | 0.04% | 0.02% |
| Jul 2026 | 85.2% | 10.2% | 4.5% | 0.03% | 0.03% |
| Aug 2026 | 83.2% | 11.6% | 5.2% | 0.03% | 0.03% |
| Sep 2026 | 81.7% | 12.6% | 5.6% | 0.04% | 0.03% |
How has the Bose and Sonos comparison changed over the last 12 months?
3 findings
- Sonos was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth speaker brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide moved from 13.4% to 12.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for bluetooth speaker brands worldwide in September 2026?
2 changes
In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 11.6% to 12.6%.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Other head-to-heads among bluetooth speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.