Brandwave

Napoleon vs Pit Boss:Which is more popular?

In October 2026, Pit Boss had more branded searches than Napoleon among BBQ cover brands worldwide. Pit Boss had about 2,900 branded searches, while Napoleon had 1,200. Pit Boss made up 10.9% of all BBQ cover brand searches we track, and Napoleon accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Napoleon nor Pit Boss appeared in any of the five answers.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Pit Boss, about 2 searches for every 1 for Napoleon

Pit Boss 2.9K searchesNapoleon 1.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Napoleon in 0 of 5Pit Boss in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Napoleon nor Pit Boss showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Napoleon or Pit Boss more popular in search?

This chart shows how often people search Google for Napoleon and Pit Boss by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Napoleon and Pit Boss among BBQ cover brands worldwide, by month

Share of searches by month for Pit Boss, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Pit Boss sells other things too, so only its searches that name this product count here, like “pit boss grill cover”.

How has branded search for Napoleon and Pit Boss changed worldwide over the last 12 months?

3 findings
  • Pit Boss was ahead of Napoleon in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
  • Across the 12 months ending October 2026, Pit Boss’ share of searches among BBQ cover brands worldwide held steady at 10.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes
  1. In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.

  2. Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026.

How are Napoleon’s and Pit Boss’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Napoleon’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

2 branded search terms

  • napoleon bbq cover
  • napoleon grill cover

Pit Boss

2 branded search terms

  • pit boss grill cover
  • pit boss smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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