Bath & Body Works vs Sephora:Which is more popular?
In September 2026, Sephora had more branded searches than Bath & Body Works among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Bath & Body Works had 6.3 million. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Bath & Body Works accounted for 23%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Bath & Body Works appeared in all four answers and Sephora in three. Bath & Body Works was mentioned before Sephora in every answer.
Who do people search for more?
Sephora, about 3 searches for every 1 for Bath & Body Works
Who does AI mention more?
Bath & Body Works, mentioned in every answer we collected
Who does AI recommend more?
Bath & Body Works, named ahead of Sephora in every answer
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bath & Body Works appeared in all four answers. Sephora was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bath & Body Works was listed before Sephora in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bath & Body Works1st
Lush2nd
The Body Shop3rd- Sephora4th
Target5th
L'Occitane6th
Aesop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bath & Body Works4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Body Shop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Target2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath and body cosmetics store should I shop at?”
Asked ChatGPT
“What are the best bath and body cosmetics stores?”
Asked ChatGPT
“What's the best bath and body cosmetics store for gifts and treats?”
Searched Google, AI Overview
“bath and body stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bath body store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bath & Body Works or Sephora more popular in search?
This chart shows how often people search Google for Bath & Body Works and Sephora by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from English-language searches worldwide.
Share of searches by month for Sephora, Bath & Body Works. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sephora | Bath & Body Works | Lush | L'Occitane | Aesop | The Body Shop | Target |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 22.3% | 6.5% | 4.3% | 3.6% | 2.9% | 1.1% |
| Nov 2025 | 61.3% | 22.9% | 5.5% | 4.5% | 3% | 2% | 0.79% |
| Dec 2025 | 52% | 29% | 7% | 5.7% | 3.1% | 2.1% | 1% |
| Jan 2026 | 61.4% | 18.9% | 6.8% | 5.6% | 3.7% | 2.5% | 1.1% |
| Feb 2026 | 59.7% | 22.4% | 5.4% | 5.4% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 62.8% | 19.3% | 5.7% | 4.6% | 3.8% | 2.5% | 1.2% |
| Apr 2026 | 64% | 19.7% | 4.7% | 4.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 59.2% | 22.3% | 5.3% | 5.3% | 3.6% | 2.9% | 1.3% |
| Jun 2026 | 56.7% | 26.1% | 5.1% | 5.1% | 3.4% | 2.3% | 1.3% |
| Jul 2026 | 59.5% | 22.5% | 5.3% | 5.3% | 3.6% | 2.4% | 1.3% |
| Aug 2026 | 61.2% | 23.1% | 4.5% | 4.5% | 3% | 2.5% | 1.2% |
| Sep 2026 | 61% | 23% | 5.5% | 4.5% | 3% | 2% | 1% |
How has the Bath & Body Works and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Bath & Body Works in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, Sephora’s share of searches among bath, body and cosmetics stores worldwide moved from 59.2% to 61%, and its estimated monthly branded searches held steady at 16.6M.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
0 changes
Neither Bath & Body Works nor Sephora moved beyond provider rounding among bath, body and cosmetics stores in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
Sephora
1 branded search term
- sephora
Other head-to-heads among bath, body and cosmetics stores
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