Aesop vs L'Occitane:Which is searched more?
In September 2026, L'Occitane had more branded searches than Aesop among bath, body and cosmetics stores worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Aesop’s 823K, and held a 29.8% Share of Search versus Aesop’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesop or L'Occitane?
Compare the bath, body and skincare stores people buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Occitane, Aesop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
How has the Aesop and L'Occitane comparison changed over the last 12 months?
3 findings
- L'Occitane was ahead of Aesop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 20.5% to 20.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 25% to 29.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
3 changes
In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
Other head-to-heads among bath, body and cosmetics stores
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
1 branded search term
- aesop
L'Occitane
1 branded search term
- l occitane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.