JanSport vs Peak Design:Which is more popular?
In September 2026, JanSport had more branded searches than Peak Design among backpack brands worldwide. JanSport had about 447,000 branded searches, while Peak Design had 201,000. JanSport made up 21.5% of all backpack brand searches we track, and Peak Design accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about backpack brands, JanSport appeared in three of the five answers and Peak Design in two. JanSport was mentioned before Peak Design in two out of three answers that named either.
Who do people search for more?
JanSport, about 2 searches for every 1 for Peak Design
Who does AI mention more?
JanSport, mentioned in 3 of 5 answers, Peak Design in 2
Who does AI recommend more?
JanSport, named ahead of Peak Design in 2 of 3 answers
Follow JanSport vs Peak Design and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JanSport was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peak Design was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JanSport was listed before Peak Design in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aer1st
The North Face2nd
Osprey3rd
Patagonia4th- JanSport5th
Bellroy6th
GORUCK7th
Peak Design8th
Fjällräven9th
Herschel10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Patagonia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The North Face4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JanSport3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herschel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fjällräven2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peak Design2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GORUCK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bellroy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about backpack brands
5 answers
Asked ChatGPT
“Which backpack brand should I buy?”
Asked ChatGPT
“What are the best backpack brands?”
Asked ChatGPT
“What's the best backpack brand for everyday carry?”
Searched Google, AI Overview
“backpack brands”
Searched Google, AI Overview
“best backpack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is JanSport or Peak Design more popular in search?
This chart shows how often people search Google for JanSport and Peak Design by name. Each line represents a brand's share of searches for all 12 backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for JanSport, Peak Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fjällräven | JanSport | Herschel | Peak Design | Osprey | Patagonia | GORUCK | The North Face | Aer | Bellroy | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 16.6% | 12% | 11.2% | 6.2% | 4.1% | 4.1% | 3.4% | 1.5% | 1% | 1.5% | 1% |
| Nov 2025 | 42.6% | 14.1% | 11.2% | 10.5% | 5.9% | 3.9% | 4.7% | 2.6% | 1.7% | 0.95% | 1.2% | 0.77% |
| Dec 2025 | 40.3% | 16.1% | 12.9% | 9.8% | 6.7% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 1.3% | 0.72% |
| Jan 2026 | 34% | 20.8% | 13.6% | 10.1% | 6.9% | 3.7% | 3.7% | 2.5% | 1.4% | 0.91% | 1.4% | 0.91% |
| Feb 2026 | 31.9% | 22.1% | 12% | 9.6% | 8% | 4.3% | 4.3% | 2.9% | 1.6% | 1% | 1.6% | 0.86% |
| Mar 2026 | 31.2% | 20.8% | 12.2% | 11.4% | 7.8% | 4.2% | 4.2% | 2.8% | 1.9% | 1.3% | 1.3% | 1% |
| Apr 2026 | 28.4% | 20.8% | 13.6% | 10.4% | 8.7% | 4.7% | 4.7% | 3.1% | 1.7% | 1.4% | 1.4% | 1.1% |
| May 2026 | 30.1% | 22% | 11.8% | 11% | 9.1% | 4% | 4% | 2.7% | 1.8% | 1.2% | 1.2% | 0.99% |
| Jun 2026 | 22.6% | 30.8% | 12.9% | 10.1% | 8.4% | 3.7% | 3.7% | 3% | 1.7% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 17.3% | 48.7% | 10.7% | 5.2% | 5.3% | 3.5% | 2.8% | 3.5% | 1% | 0.85% | 0.57% | 0.7% |
| Aug 2026 | 18.1% | 45.1% | 13.6% | 5.4% | 5.5% | 3.6% | 2% | 3.6% | 1.1% | 0.73% | 0.6% | 0.6% |
| Sep 2026 | 32.4% | 21.5% | 13.6% | 9.7% | 8.1% | 4.4% | 2.9% | 2.9% | 1.6% | 1.1% | 1.1% | 0.87% |
How has the JanSport and Peak Design comparison changed over the last 12 months?
3 findings
- JanSport was ahead of Peak Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JanSport’s share of searches among backpack brands worldwide moved from 16.6% to 21.5%, and its estimated monthly branded searches moved from 300K to 447K.
- Across the 12 months ending September 2026, Peak Design’s share of searches among backpack brands worldwide moved from 11.2% to 9.7%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for backpack brands worldwide in September 2026?
3 changes
In September 2026, Fjällräven overtook JanSport to become the leader among backpack brands worldwide, with 32.4% of the searches.
In September 2026, Peak Design overtook Osprey to rank 4th among backpack brands worldwide, with 9.7% of the searches.
In September 2026, JanSport lost share of searches among backpack brands worldwide, from 45.1% to 21.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using JanSport’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JanSport
2 branded search terms
- jansport
- jansport backpack
Peak Design
1 branded search term
- peak design
Other head-to-heads among backpack brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.