ergoPouch vs Halo:Which is searched more?
In September 2026, ergoPouch had more branded searches than Halo among baby swaddle brands worldwide. ergoPouch was estimated to have 49.5K branded searches compared to Halo’s 14.8K, and held a 38.2% Share of Search versus Halo’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ergoPouch or Halo?
Compare the baby swaddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | ergoPouch | Halo | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 46.8% | 11.5% | 1.9% | 0.77% | 0.77% |
| Nov 2025 | 43.9% | 43.9% | 8.8% | 1.7% | 0.94% | 0.73% |
| Dec 2025 | 42% | 42% | 12.5% | 1.7% | 0.91% | 0.91% |
| Jan 2026 | 45.5% | 37.3% | 13.6% | 1.5% | 0.92% | 1.2% |
| Feb 2026 | 41.6% | 41.6% | 12.4% | 2% | 1.3% | 1% |
| Mar 2026 | 38.9% | 47.5% | 9.5% | 1.9% | 1.5% | 0.78% |
| Apr 2026 | 39.1% | 47.8% | 9.6% | 1.3% | 1.5% | 0.79% |
| May 2026 | 38.3% | 46.9% | 9.4% | 1.9% | 2.8% | 0.77% |
| Jun 2026 | 42.7% | 42.7% | 10.4% | 1.6% | 1.6% | 0.86% |
| Jul 2026 | 46.6% | 38.1% | 11.4% | 1.5% | 1.5% | 0.94% |
| Aug 2026 | 41.9% | 41.9% | 12.5% | 1.6% | 0.85% | 1.1% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.77% |
How has the ergoPouch and Halo comparison changed over the last 12 months?
3 findings
- ergoPouch was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby swaddle brands worldwide moved from 46.8% to 38.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among baby swaddle brands worldwide moved from 11.5% to 11.4%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for baby swaddle brands worldwide in September 2026?
3 changes
In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.
In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.
In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.
Other head-to-heads among baby swaddle brands
How each brand is measured
Brandwave collects information about searches that people make online using ergoPouch’s and Halo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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