Baby sleep bag brands:Which brands are most popular in search?
ergoPouch and Love to Dream share the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6% in August 2026. These are worldwide searches for English-language branded terms.
ergoPouch48.6%
Love to Dream48.6%
Grobag1.9%
Woolbabe0.98%
Merino Kids—
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Share of SearchLeaderboard
Compare the baby sleep bag brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ergoPouch, Love to Dream. The figures are in the table below the chart.
View monthly share of search table
| Month | ergoPouch | Love to Dream | Grobag | Woolbabe | Merino Kids |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 43.2% | 3.1% | 0.87% | — |
| Nov 2025 | 48.1% | 48.1% | 2.9% | 1% | — |
| Dec 2025 | 48.1% | 48.1% | 2.8% | 1% | — |
| Jan 2026 | 43.1% | 52.7% | 3.1% | 1.1% | — |
| Feb 2026 | 47.8% | 47.8% | 2.8% | 1.5% | — |
| Mar 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| Apr 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| May 2026 | 51.9% | 42.5% | 2.5% | 3.1% | — |
| Jun 2026 | 48.2% | 48.2% | 1.8% | 1.8% | — |
| Jul 2026 | 43.3% | 52.9% | 2% | 1.7% | — |
| Aug 2026 | 48.6% | 48.6% | 1.9% | 0.98% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48.6% | 49.5K | +22.2% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 48.6% | 49.5K | 0% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.9% | 1.9K | 0% | -0.2 points | |
| 4, held 4th | 0.98% | 1K | -37.5% | -0.7 points | |
| —, not measured this month | — | — | — | — |
48.6%
Moved from 2nd to 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
48.6%
Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -4.4 points.
3.
Grobag1.9%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Woolbabe0.98%
Held 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.7 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among baby sleep bag brands worldwide?
4 brands
ergoPouch and Love to Dream share the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| ergoPouch | 52.8% → 48.6% | 52.8%Oct 2025 | 43.1%Jan 2026 | 1st |
| Love to Dream | 43.2% → 48.6% | 52.9%Jul 2026 | 42.5%May 2026 | 2nd |
| Grobag | 3.1% → 1.9% | 3.1%Oct 2025 | 1.8%Jun 2026 | 3rd |
| Woolbabe | 0.87% → 0.98% | 3.1%May 2026 | 0.87%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleep bag brands worldwide decreased from 52.8% to 48.6%.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleep bag brands worldwide increased from 43.2% to 48.6%.
- Across the 11 months ending August 2026, Grobag’s estimated Share of Search among baby sleep bag brands worldwide decreased from 3.1% to 1.9%.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleep bag brands worldwide peaked at 52.8% in October 2025 and was lowest at 43.1% in January 2026.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleep bag brands worldwide peaked at 52.9% in July 2026 and was lowest at 42.5% in May 2026.
- Across the 11 months ending August 2026, Grobag’s estimated Share of Search among baby sleep bag brands worldwide peaked at 3.1% in October 2025 and was lowest at 1.8% in June 2026.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleep bag brands worldwide peaked at 3.1% in May 2026 and was lowest at 0.87% in October 2025.
- Across the 11 months ending August 2026, Woolbabe and Merino Kids held steady: their estimated Share of Search among baby sleep bag brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby sleep bag brands worldwide in August 2026?
4 changes
In August 2026, ergoPouch overtook Love to Dream to take the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleep bag brands worldwide, from 52.9% to 48.6%.
In August 2026, Woolbabe lost estimated Share of Search among baby sleep bag brands worldwide, from 1.7% to 0.98%.
Estimated monthly branded searches for Grobag worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
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