How popular isGrobag in search?
In August 2026, there were an estimated 1.9K branded searches for Grobag worldwide which is down 47.2% over the last 11 months. Grobag holds 1.9% estimated Share of Search among baby sleep bag brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ergoPouch48.6%
Love to Dream48.6%
Grobag1.9%
Woolbabe0.98%
Merino Kids—
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Which baby sleep bag brands compete with Grobag?
Share of Search by month for ergoPouch, Love to Dream, Grobag. The figures are in the table below the chart.
View monthly share of search table
| Month | ergoPouch | Love to Dream | Grobag | Woolbabe | Merino Kids |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 43.2% | 3.1% | 0.87% | — |
| Nov 2025 | 48.1% | 48.1% | 2.9% | 1% | — |
| Dec 2025 | 48.1% | 48.1% | 2.8% | 1% | — |
| Jan 2026 | 43.1% | 52.7% | 3.1% | 1.1% | — |
| Feb 2026 | 47.8% | 47.8% | 2.8% | 1.5% | — |
| Mar 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| Apr 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| May 2026 | 51.9% | 42.5% | 2.5% | 3.1% | — |
| Jun 2026 | 48.2% | 48.2% | 1.8% | 1.8% | — |
| Jul 2026 | 43.3% | 52.9% | 2% | 1.7% | — |
| Aug 2026 | 48.6% | 48.6% | 1.9% | 0.98% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48.6% | 49.5K | +22.2% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 48.6% | 49.5K | 0% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.9% | 1.9K | 0% | -0.2 points | |
| 4, held 4th | 0.98% | 1K | -37.5% | -0.7 points | |
| —, not measured this month | — | — | — | — |
48.6%
Moved from 2nd to 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
48.6%
Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -4.4 points.
3.
Grobag1.9%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Woolbabe0.98%
Held 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.7 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Grobag and its closest rivals
How has branded search demand for Grobag changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grobag worldwide fell from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Grobag’s estimated Share of Search among baby sleep bag brands worldwide decreased from 3.1% to 1.9%.
- Across the 11 months ending August 2026, Grobag’s estimated Share of Search among baby sleep bag brands worldwide peaked at 3.1% in October 2025 and was lowest at 1.8% in June 2026.
How did search popularity change for baby sleep bag brands worldwide in August 2026?
4 changes
In August 2026, ergoPouch overtook Love to Dream to take the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleep bag brands worldwide, from 52.9% to 48.6%.
In August 2026, Woolbabe lost estimated Share of Search among baby sleep bag brands worldwide, from 1.7% to 0.98%.
Estimated monthly branded searches for Grobag worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
How is Grobag measured?
Brandwave collects information about searches that people make online using Grobag’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- grobag
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Is Grobag your brand?
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