Adobe Marketo Measure vs HockeyStack:Which is more popular?
In September 2026, HockeyStack had more branded searches than Adobe Marketo Measure among B2B marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Adobe Marketo Measure had 190. HockeyStack made up 31.5% of all B2B marketing attribution platform searches we track, and Adobe Marketo Measure accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about B2B marketing attribution platforms, HockeyStack appeared in four of the five answers and Adobe Marketo Measure in two. HockeyStack was mentioned before Adobe Marketo Measure in every answer.
Who do people search for more?
HockeyStack, about 15 searches for every 1 for Adobe Marketo Measure
Who does AI mention more?
HockeyStack, mentioned in 4 of 5 answers, Adobe Marketo Measure in 2
Who does AI recommend more?
HockeyStack, named ahead of Adobe Marketo Measure in every answer
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HockeyStack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Marketo Measure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HockeyStack was listed before Adobe Marketo Measure in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B marketing attribution platforms
5 answers
Asked ChatGPT
“Which B2B marketing attribution platform should I use?”
Asked ChatGPT
“What are the best B2B marketing attribution platforms?”
Asked ChatGPT
“What's the best B2B marketing attribution platform for a marketing team?”
Searched Google, AI Overview
“marketing attribution software”
Searched Google, AI Overview
“b2b marketing attribution”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Marketo Measure or HockeyStack more popular in search?
This chart shows how often people search Google for Adobe Marketo Measure and HockeyStack by name. Each line represents a brand's share of searches for all five B2B marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HockeyStack, Adobe Marketo Measure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.6% | 17.5% | 1.9% | 1.2% |
| Nov 2025 | 30.7% | 46% | 20.6% | 1.8% | 0.98% |
| Dec 2025 | 26.7% | 48.9% | 21.9% | 1.6% | 1% |
| Jan 2026 | 23.9% | 53.8% | 19.6% | 1.7% | 0.93% |
| Feb 2026 | 30.4% | 45.6% | 20.4% | 2.6% | 0.97% |
| Mar 2026 | 25.8% | 47.5% | 21.5% | 4.3% | 0.82% |
| Apr 2026 | 21.3% | 58.6% | 17.6% | 1.7% | 0.83% |
| May 2026 | 29.2% | 43.8% | 23.9% | 2.1% | 0.89% |
| Jun 2026 | 31.9% | 38.9% | 26.1% | 2.1% | 0.97% |
| Jul 2026 | 29.6% | 36.7% | 30.1% | 2.1% | 1.4% |
| Aug 2026 | 36.7% | 29.6% | 30.3% | 2.5% | 0.92% |
| Sep 2026 | 39.1% | 31.5% | 26.6% | 2.1% | 0.76% |
How has the Adobe Marketo Measure and HockeyStack comparison changed over the last 12 months?
3 findings
- HockeyStack was ahead of Adobe Marketo Measure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 330 to 190.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide moved from 47.6% to 31.5%, and its estimated monthly branded searches moved from 8.1K to 2.9K.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
2 changes
In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches.
Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Marketo Measure’s and HockeyStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Marketo Measure
2 branded search terms
- adobe marketo measure
- marketo measure
HockeyStack
1 branded search term
- hockeystack
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