Midas vs Yamaha:Which is more popular?
In September 2026, Midas had more branded searches than Yamaha among audio mixers worldwide. Midas had about 53,300 branded searches, while Yamaha had 22,200. Midas made up 29% of all audio mixer searches we track, and Yamaha accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about audio mixers, Yamaha appeared in all five answers and Midas in one. Yamaha was mentioned before Midas in every answer.
Who do people search for more?
Midas, about 2 searches for every 1 for Yamaha
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of Midas in every answer
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Top audio mixers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Midas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yamaha1st
Allen & Heath2nd
Mackie3rd- Behringer4th
Solid State Logic5th
Soundcraft6th- Midas7th
PreSonus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mackie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Solid State Logic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio mixers
5 answers
Asked ChatGPT
“Which audio mixer brand should I buy?”
Asked ChatGPT
“What are the best audio mixer brands?”
Asked ChatGPT
“What's the best audio mixer brand for a home studio?”
Searched Google, AI Overview
“best audio mixer”
Searched Google, AI Overview
“audio mixer for home studio”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Share of searches by month for Midas, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Soundcraft | Behringer | Yamaha | Solid State Logic | Allen & Heath | Mackie | PreSonus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 17.4% | 16.8% | 11.7% | 10.1% | 6.8% | 7.2% | 1.9% |
| Nov 2025 | 28% | 14.5% | 16.6% | 11.9% | 12% | 7.7% | 7.3% | 2.1% |
| Dec 2025 | 26.3% | 15.4% | 18.3% | 12.6% | 10.9% | 7% | 7.7% | 1.7% |
| Jan 2026 | 25.4% | 14.9% | 17.6% | 12.2% | 12.3% | 7.8% | 7.7% | 2.1% |
| Feb 2026 | 27.8% | 15.9% | 16.3% | 13% | 10.8% | 7.9% | 6.6% | 1.8% |
| Mar 2026 | 29.1% | 15.1% | 15.5% | 12.4% | 10.7% | 8% | 7.7% | 1.5% |
| Apr 2026 | 30% | 15.3% | 18.2% | 10.2% | 10.8% | 7.6% | 6.5% | 1.4% |
| May 2026 | 31.7% | 15.2% | 16.8% | 10.1% | 10.8% | 7.6% | 6.4% | 1.4% |
| Jun 2026 | 28.6% | 16.7% | 17.1% | 11.2% | 9.7% | 8.1% | 7.1% | 1.6% |
| Jul 2026 | 30% | 14.4% | 17% | 11.7% | 10.2% | 8% | 7.2% | 1.6% |
| Aug 2026 | 27.3% | 16% | 16.3% | 13.1% | 10.8% | 8.3% | 6.7% | 1.5% |
| Sep 2026 | 29% | 18% | 15.1% | 12.1% | 10.4% | 7.8% | 6.2% | 1.5% |
Yamaha sells other things too, so only its searches that name this product count here, like “yamaha mixer”.
How has the Midas and Yamaha comparison changed over the last 12 months?
3 findings
- Midas was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Midas’ share of searches among audio mixers worldwide moved from 28% to 29%, and its estimated monthly branded searches held steady at 53.3K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among audio mixers worldwide moved from 11.7% to 12.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for audio mixers worldwide in September 2026?
2 changes
In September 2026, Midas gained share of searches among audio mixers worldwide, from 27.3% to 29%.
In September 2026, Yamaha lost share of searches among audio mixers worldwide, from 13.1% to 12.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Midas’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audio mixers
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